Whether you are a doctor, dermatologist, plastic surgeon, or medical practitioner, your overall goal is the same – to get more patients calling, filling out online forms, and in your waiting room for services. While implementing a comprehensive digital marketing package with Crystal Clear is the first step to growing and developing your practice, many medical professionals don’t realize that it’s only half of the process.
So, what’s the other half? You, your staff, and the existing internal processes at your practice. Without strong internal processes in place, many new patient opportunities can be lost.
Why Focus on Internal Processes at My Practice?
Truth: the majority of missed patient opportunities happen on the phone. While your medical marketing website and online presence provided by Crystal Clear can work wonders in getting patients on the phone and filling out online forms, it’s up to you and your team at your practice to take the final step and turn those leads into actual patients that are scheduled for services. We can take you to the 20-yard line, but if you’re simply stuck at the 20-yard line, what’s going to happen? The other team is going to take advantage of your situation and win. Don’t let this happen to you!
What Can I Do to Improve my Internal Processes?
Although this concept may be new to you, it’s not rocket science. It only takes three key elements to turn this process around:
- Teach your team how to properly answer the phone. While this may seem like a no-brainer, remember that the first phone call and the first impression are everything when developing relationships with potential patients. Be positive, be energetic, be happy to hear from them, and most importantly, be ready and willing to help.
- Establish one process for handling new patient forms and information. When it comes to processing the information that potential patients give you, ensure that your team is comfortable and confident by keeping them on the same page with one streamlined process. It will make life easier for them and less complicated for your patients as well.
- Gather Patient Information. Believe it or not, one of the of the most common mistakes that staff members make on the phone with potential patients is failing to ask what their name is at the beginning of the conversation, and sometimes not at all. Getting names, phone numbers, and email addresses can help not only establish that first connection but also help you reconnect with them when necessary.
Get Certified on Improving Your Internal Processes and More
While Crystal Clear is a front runner in the digital marketing industry with over 16 years in the business, we also provide unique video training to help certify you, your practice managers, and your team on the importance of improving your internal processes and much more. Call us today to ask how you can become part of this essential training! We look forward to hearing from you!
