In my last blog, you may have noticed my habit of capitalizing the word SYSTEMS. I don’t usually like to write in caps as if I am shouting, but in this case – I kind of am.
So let me repeat a message I can’t say loud enough, with one added tweak:
Digital marketing SYSTEMS are the must-have solution for finding, serving and keeping SOCIAL PATIENTS, more profitably and more effectively. Practices that don’t embrace DM SYSTEMS aimed at SOCIAL Patients will inevitably lose out and fall behind.
Notice again those capital letters: SOCIAL PATIENT. What
does this term mean?
Social patients use the Internet daily, hourly, minute by minute. They use their phones, laptops, tablets, mini-tablets and desktops to make health, business and other personal and professional decisions. They use search engines, tweet, answer e-mail surveys, post and lurk on Facebook, read e-newsletters, scour product and service reviews, update their LinkedIn site, and get ideas about almost anything on Pinterest.
Does all this sound familiar? Or does it make you dizzy?
Regardless of your answer, you need to remember one simple fact: ALL of your patients are or are quickly becoming SOCIAL PATIENTS – and that’s why you need Crystal Clear DM. We provide a truly integrated digital marketing SYSTEM (there I go again) that will build your practice by finding, serving and keeping SOCIAL PATIENTS across a variety of digital medium.
We do it ALL. Easily, affordably, effectively, seamlessly.
All right, I can already hear the jaded replies. “I have a Web site. We do a newsletter. I’ve tried search engine optimization. It hasn’t done much.”
My response? “It” hasn’t “done much” because “it” isn’t a digital marketing SYSTEM aimed at SOCIAL PATIENTS. Instead, “it” is a patched together, probably expensive, definitely ineffective, clump of static digital services that don’t talk to
one another, don’t work on different devices, and, worst of all, don’t DO what you need them to do in today’s noisy patient market place.
It’s time to stop toe-dipping and dive in. Your practice needs to ride the digital wave – or get swallowed by it.
Up Next: What we do (in detail) and why it works
