Having the right tools can help your office not only be more efficient, but it can also help you connect better with your current patients and be more appealing to prospective patients. At Crystal Clear Digital Marketing of Orlando, FL, we offer digital services and cutting edge software to help give your dentist marketing a competitive edge.
How Can You Improve Your Dentist Marketing Strategy in 2021?
The Right Practice Management Software Can Make a World of Difference
There are almost countless ways the right software can help your office. Things like social media, email, and text marketing are valuable dentist marketing functions. They can help you retain your current clients and spread the word about everything your office offers to your target audience.
Other benefits like membership and loyalty rewards, integrated billing, task management, and patient scheduling can help give you an edge over the competition by building patient loyalty and keeping your own records organized and easy to manage.
Need Help With Social Media?
In the age of social media, you need to make sure your practice is up to date with the times. If you’re struggling to manage or understand how to best use social media, why not let us take care of it for you? This can help give you more time to focus on your work instead of the hassle of managing your online presence.
With social media platforms continuing to grow and account for a huge amount of daily internet activity, it’s important for a business to use social media effectively so they can continue to thrive.
Benefits of Effective Social Media Usage
Using and communicating through social media can help your business feel more modern. A social media presence can help your patients be more confident about your practice and services, and make it easy for happy clients to refer their friends to your business.
A lot of daily interactions and conversations happen online, and if you have a strong online presence it can help you be a part of those conversations. The simple goal of a strong social media presence is to find new patients, serve your current patients well, and keep those patients coming back time and time again.
How the Social Patient Center Can Help
Also known as SPC, our cloud-based Social Patient Center can give your dentist marketing the boost it needs, while also offering powerful practice management software. This is a tool that can help you easily manage tasks that tend to be a time drain. This can improve organization and effectiveness, freeing up valuable time and resources you can put into other aspects of your business.
Simple and Comprehensive
This software has both lead generation features and integrated marketing, but is also intuitive enough to easily help you with your day-to-day operations. It can help you manage every step of patient communication, from a point of lead submission all the way through multiple features that will keep the patient loyally returning to your office.
SPC was developed by practice management and marketing experts with the goal of helping elective medical practices streamline every aspect of their operations. This leads to better efficiency and maximized revenue.
Our powerful marketing tools can help lead generation and marketing through analytics and data that can be integrated to your online presence.
Targeted marketing can help you reach your patient base by offering them services that they’re interested in, while automated survey and review requests can give you a better picture of how your business is being perceived.
Make the Right Calls
Targeted marketing can help you make decisions based on data. This will help steer your practice in the right direction and put energy into dentist marketing methods that are proving useful.
SPC’s reports will help show you the numbers so you don’t have to do this grueling research yourself. This is a feature that should save you money by showing you where your marketing dollars are being well-spent, and when you need to put more energy into different avenues.
Billing Made Easy
Make billing simple and easy to manage with our billing module, meant to keep you and your team on top of every step of the billing process. The billing module helps you keep on top of the business’s sales needs. With integrated credit card processing and easily generated bills and quotes, you and the patient will appreciate how clear and easy the process has become.
Bring In Extra Revenue
In addition to managing your current revenue, you can use the billing module to bring in more revenue by selling gift cards and offering packages like loyalty rewards programs. When you use Crystal Clear’s merchant service account through Bluefin, you can even offer membership subscriptions. You can keep an eye on how successful these offers have been by tracking their usage.
Comprehensive Calendar Tools
Our robust multi-provider and multi-location calendar can make scheduling a breeze and significantly reduce cancellations or no-shows by automatically sending out appointment and cancellation reminders to your patients.
Not only that, but the multi-location aspect of this calendar tool means you can manage room, equipment, and provider calendars in more than one location.
Quality Assurance Made Easy
Many small businesses struggle to keep on top of phone call monitoring, which means quality assurance can sometimes fall through the cracks. Automated call monitoring ensures that quality is made a top priority each and every time. Sentiment reporting will keep you informed on how your patients feel about the service they’re getting.
When customers feel cared for throughout every step of the process, they’re more likely to not only come back but hopefully also recommend your business to their peers. It will also help you identify any customers who might be upset about something so you can make it a priority to reach out and retain their loyalty.
A Powerful Task Management System
Help your staff stay on the same page and effectively carry out their assignments with our comprehensive task management system. This system can help prevent any follow-ups from being forgotten by creating a historical timeline of every task needed for every patient.
Running a business can sometimes feel like juggling too many balls at once. Trying to remember all the important activities going on can feel like an impossible task, no matter how many notes or reminders you write yourself. With all of these activities stored neatly in the notification center, you shouldn’t have to worry about missing or forgetting something important.
Save Paper and Time With Electronic Documents
If you’re tired of paper jams and the ever-climbing cost of ink, the opportunity to generate secure electronic documents might be an appealing option for you. These documents can be custom-built for the unique needs of your practice, and allows patients to electronically sign to make the process easier for everyone involved.
Treatment plans for your patients, chart notes, and operative reports can all be managed digitally, and you can easily create lab requisition forms, op reports, electronic diagrams, and prescriptions. You can do this from a computer, but if you need some extra mobility you can use a tablet just as easily.
Benefits of Electronic Documentation
Electronic documentation also allows you to accurately keep track of any injectable treatments used for your clients, as well as where the injection was delivered. All of these records can be easily accessed by you, but are safe and secure for your patient’s peace of mind and privacy. Reviewing treatment plan histories or finding documents in a contact profile has never been easier.
Being able to customize how your documents look means you can make your digital documents match your old paper ones. Keeping things familiar can help patients make the switch over to electronic documents, all while the unnecessary piles of paper clutter are removed from your practice. No more clutter means no more digging through disorganized papers to find what you’re looking for. You can have your old converted documents and new documents all stored neatly within the system.
Integrate Your Telemedicine
Virtual visits are right at your fingertips and we’ve done the hard work to make them as easy for you and your clients as possible. Pretty much any device with a screen can now be used to see your patients at any time. You can even share your screen so you and your patient can look at their medical records, documentation, or photos together and discuss them.
Since it’s integrated with our Calendar Module, you and the patient can be easily reminded of their virtual appointment. In fact, almost all of your patient communication can be automated, giving you and your whole team more time to make your practice and the client’s experience the best it can be.
Keep an Eye on Your Finances
SPC’s comprehensive financial reports can give you a simple summary of how the business is doing, or can lay out in extreme detail every penny you’ve made and spent, depending on your needs.
Productivity reports can help you manage your staff and keep track of staff scheduling, sales, and lead conversion.
1. Is This Technology Hard To Use?
The Social Patient Center is made to be used by practices both big and small. It’s designed so that everyone using it has a pleasant and easy experience. While it has comprehensive tools, they aren’t hard to use. You don’t need to be tech-savvy to get the most out of our software.
Business owners are busy and don’t want to invest a ton of time learning a complicated program. That’s why we made our software an easy-to-use alternative while not compromising on any of the bells and whistles. No matter your technological experience, you and your team should find this software quick and easy to use so you can get right to benefitting from it and not lose any time over it.
2. How Do I Know My Patient’s Privacy Will Be Protected?
Patient privacy, communication and information is extremely important to us, that’s why our program is compliant with the Health Insurance Portability and Accountability Act. Being HIPAA-compliant means you can have peace of mind and know that our software follows the high standards that HIPAA demands. Communication with patients is encrypted, so even texting them reminders is kept safe and secure.
3. What Are the Benefits of Using a Cloud-Based Program?
Cloud-based means you get to save money on hardware and equipment, as well as the space you would have needed to provide for this equipment. You also don’t need to worry about having a whole team managing your system or scrambling for a fix during a power failure. You will have constant access to your data so you can focus on keeping your business running smoothly.
We’ve Only Covered the Tip of the Iceberg
Helping your medical practice succeed calls for a comprehensive solution, one that will work for your unique needs and help you achieve your personal goals for your practice. We offer multiple software solutions, so the options we’ve listed here don’t even cover all the possible ways we can help you. Contact us at Crystal Clear Digital Marketing of Orlando, FL, today to learn more about how we can help you improve your dentist marketing strategy.