Are search engines desperate to remain relevant in this new world of “social search”? What may instinctively come across as a ridiculous thought, doesn’t really look so ridiculous after all. This has been a heavily weighed on topic in today’s world of search engine marketing. Marketers want to meet their audience, talk to their audience, touch their audience and make their audience feel something through their created experiences, so their audience can make them more relevant between their acquainted.
The core improvement of search engine results have been the addition of social media marketing commentary from an individual and their online followers. Marketers fundamentally expect people to connect with like-minded people through social networks to increase the chance friends will have referenced like relevant videos, websites and other content. This is a courageous new norm. Why would search engines bother? Well, the demand cannot be denied. The adoption of consumers has increased the popularity in the masses, which has in-turn drawn the
businesses and the rest is history. It doesn’t make sense for marketers to stand outside while their audiences prefer being inside. The more users get comfortable sharing and storing personal data and preferences online, search engines will have an advantage by incorporating this intelligence and staying relevant in the long run. It is a natural evolution that the web is becoming more personable and complex.
Could the tides change in an altogether different direction? The simple answer is yes and the complex answer is well, complex. There is a possibility that more traditional concepts began taking the lead, but the data isn’t showing that to be true in the near future. While Google is married to the “always be testing” mindset there is far more to come out side of Google +. Let’s see what they have in store for businesses, but until then I suggest you get to your online sharing.
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