Our very own Tim Sawyer had the chance to speak at The Aesthetic Academy in Washington, D.C. last Saturday and Sunday, where hundreds of doctors, practice managers and aestheticians convened at the Grand Hyatt Washington. Speakers included some of the best and brightest on all subjects related to running an aesthetic practice here in the United States. Subjects covered everything from how to run a practice to the best practices of digital marketing.
There were fantastic digital marketing companies from the healthcare space in attendance. We are honored to be included with such great companies and amazing doctors, who have a desire to learn and implement new strategies and technologies to better serve their existing and future patients.
Tim spoke on the best practices of the best eDoctors in the country. He shared case studies from amazing practices like Aesthetic Solutions in Chapel Hill, Dr. Thomas Jeneby from Plastic & Cosmetic Surgery Center of South Texas and Dermatology Associates in Massachusetts. Tim covered everything from search engine optimization for doctors and medical practices to how practices are leveraging the power of social media, email marketing and CRM automation — all of which are designed to help doctors and medial practices find, serve and keep more patients…profitably.
In his speech, Tim also included analytics and data to substantially prove the powerful return for practices that have fully embraced a complete digital marketing system. He covered the basics on how your practice can truly establish a defined ROI with all of its digital marketing efforts.
Data included:
- Website visits
- Conversion of the visits to phone calls and emails
- Conversion of phone calls and emails into consultations
- Conversion of consultations to new patients
- Determining the lifetime value of the average new patient
He concluded with the point that the world has changed, and all of us in the healthcare space need to embrace this new reality of the “social patient” and the 24/7 connectivity that all of us experience in our lives. Contact Crystal Clear today to see a demo of our system and receive a free digital marketing health evaluation for your practice. We look forward to hearing from you and serving you and your practice in the near future.
