There’s no better way to start 2016 than to reflect on your medical practice and determine what small steps you can make to successfully find, reach, and serve more patients. At Crystal Clear, we are leaders in the digital marketing industry, and while we put a lot of emphasis on having a custom-built, mobile-optimized medical marketing website, a large part of that website’s success is what you put on it – your content.
When it comes to making pages about your treatments and services on your site, one of the easiest things to do is to borrow content from the manufacturer to fill the page – but just because it’s easier doesn’t mean it’s an effective practice. In fact, you’re hurting your site more than you’re helping it by not having 100 percent unique content. Why? Because thousands of other medical practitioners had the same ideas as you, and with the exact same unoriginal content, you are failing to make yourself stand out in Google rankings.
As one of your resolutions for your medical practice this year, get your website – and your content – noticed. While words on a page may not seem like a high priority to your digital marketing strategy, hear us out.
Capture Your Own Unique Voice
No generic manufacturer content can capture the voice of your medical practice. Your personal methods, techniques, and nuances in the way you do treatments may make the difference in patients choosing you over your competitor. But if these personal tidbits aren’t reflected in your website content, it may make the difference between people becoming patients or moving on to the next search.
Tell Them What They Want to Know
If there’s one thing manufacturer content doesn’t do, it’s explaining services or treatments in a way that both inform and engage your patients. Nobody wants to read long blocks of unoriginal text that may or may not address what they want to know about the service. Telling them what it is, what it does, what the benefits are, whether there are any side effects and other crucial information in an educational yet interesting tone can help them make that choice to call and schedule a consultation.
Improve your SEO and Rankings
The endgame of any medical practitioner is to have their website show up not only on the first page of a Google search but ideally at the very top. If you’ve done your homework about the way websites are found and searched by Google, you know that there’s an intricate system of factors that increase the success of the search engine finding your content. We call this Search Engine Optimization, or SEO, and if you aren’t familiar yet with the way that this system works, it’s worth familiarizing yourself with. Applying SEO best practices to your website content can boost your rankings and help your current and future patients find you, which is more than borrowed content can offer you.
Getting your content noticed is a small but important step in having a successful digital marketing strategy. At Crystal Clear, we can help. Contact us today to find out more information. We look forward to hearing from you!