If you’re a plastic surgeon and want to make yourself known, then it is vital that patients have access to your services. The easiest way to find the services of a plastic surgeon in the 21st century is through the Internet.
When patients use the Internet, the first thing that they’re likely to turn to is their search engine. Though we’re all aware of big players like Bing and Yahoo, their market share pales in comparison to that of Google, who in 2017 controlled a majority of 75% of the desktop market and an enormous 93% of the mobile market. Google is so popular and powerful that you’ll hear some users refer to Google as the Internet. They’re not far off.
Google keeps its cards close to its chest most of the time when it comes to translating these figures into actual user numbers. However, they did recently reveal that they have 2 billion users utilizing their Android platform every month, which means a lot of potential patients looking for plastic surgery through their mobile devices. In order to make use of Google’s dominance of the internet, and the competition that inevitably comes with it, some creative advancement is necessary to get your practice higher up in the list of search results and on to the all-important first page.
At Crystal Clear Digital Marketing, we are experts are understanding how to get your practice further up the rankings so patients can access the service they’re really looking for–yours.
How Does SEO for Plastic Surgeons Help?
This is where SEO, or search engine optimization, comes into play. This is a method of controlling the placement of a website in search results. Search engines like Google actually only have two functions, although they execute them on a massive scale. Search engines have to crawl the web in order to find new pages and sites from which they build an index, and then they have to provide their findings to users in a list ordered by relevance.
So, how can you get ahead of the vast competition in the field, and how can you get to the top of a search engine and to new patients? At Crystal Clear Digital Marketing, we understand that SEO for plastic surgeons works best when you make your webpages primarily for your users. We know that the best websites out there are those that are rich with helpful, varied content and give the most relevant material to users. We can build the content of your website while employing the technicalities necessary to get your site optimized for searches.
Clicks Mean Credibility
To be truly effective for your practice, SEO must be a custom process. Most of the patients who want to use your services will be local, so your online presence should also be localized, showing your practice to the patients in your area who need it most. It’s quite normal, especially in the bigger inner cities, for there to be many plastic surgery practices around. Specialized SEO for plastic surgeons helps push your practice higher up the search results, getting more patients through your doors.
Private patients are most likely to use Google or another well-known search engine as a route to finding practices since they have no restrictions through a Managed Care Organization. But getting your practice higher up in the results does more than get patients into your surgery. Since people tend to think that the top search results show the best companies, having your practice appear in those first results raises its credibility. This, in turn, means your presence in the field is stronger. Clicks turn into patients, which turn into word of mouth, which in turn become referrals. As your practice gains notoriety, it gains revenue. It’s a very productive circle that can yield exponentially favorable results.
It doesn’t matter what your specialty is or how many specialties you have. At Crystal Clear, we’ll create tailored pages for your site for whatever service you provide, ceding top rankings while ensuring that your practice stays ahead of the game, helping to further establish you as a leading authority in the field. What search engines and patients are looking for is satisfaction in the quality of results as a consequence of a search query. We will help you better understand what your patients are looking for–and, more importantly, how they’re looking for it.
How SEO for Plastic Surgeons Works
The way that search engines understand your website is very different to the ways in which people do. As a plastic surgeon, you may have a website that offers a service such as abdominoplasty. A relevant picture of a model with a toned stomach may be used to represent it. It’s very easy for a person to comprehend the correlation between the two and understand that the model’s stomach looks youthful and toned as a result of the procedure or that it is the desired look for those interested.
A search engine would not be able to understand the photograph in the same way, nor would it be able to make a direct link to the visual content of the photograph and the literal content of the service that you are promoting. It certainly wouldn’t be able to understand the visual and literal relationship between the two when dealing with a search query. SEO works when those helping you construct your website feed certain indicators to the search engines so that queries are processed in relation to your content, meaning your site appears higher up in the search results.
Understanding these points is the key to successful SEO for plastic surgeons. At Crystal Clear, we understand the different ways through which effective results can be achieved such as the kinds of content to be written into pages or the incorporation of relevant tags – methods that are known as organic search engine optimization. We know the tricks to create the optimization that gets your practice out there (or ‘up there’ when it comes to rankings). But SEO on its own may be additionally effective when used in conjunction with SEM–search engine marketing.
Search Engine Marketing
When trawling through results in your search engine of choice, you’ve probably come across blocks of text or images right at the top of results that contain information relevant to your query. These are paid advertisements that form part of your search results in a strategy known as search engine marketing. These advertisements can appear in a variety of different formats; Google AdWords is just one that you may be aware of.
SEM is something to consider when choosing a method of optimizing search results. Standard, more traditional forms of advertising can be scattershot in their approach as they attempt to dragnet users from a wide demographic, but with SEM, you are effectively pitching to ready-motivated patients who are already interested in the service you are offering.
Though SEO and SEM are different in the approaches they take to getting your services higher up in the rankings, they can be very important parts of a plan to get your practice known. In many cases, it is advisable to use both. And that’s where we come in.
What Crystal Clear Can Do for You
We offer comprehensive expertise and experience in all kinds of search engine optimization. We know the importance of getting your practice seen by as many patients as possible, but more importantly, we understand the concern that you have for patients to look and feel their best. We can communicate to the online world that your knowledge and service are the best that they are looking for. Doing so will not only get more patients into your practice, but it will also improve your online and offline presence.
We Understand the Internet with All Its Changes
The Internet has changed in many ways over the years, and the ways in which results are optimized have changed as well. Nowadays, organic marketing via search engines is the most effective optimization method. At Crystal Clear, we adapt to and understand the different ways in which the Internet works. As long as people need search engines and as long as search results are ranked, SEO and SEM will both be vital tools for practices, helping patients find the services you provide.
With our technical understanding of the intricacies of SEO, we’ll be sure to get your practice digitally operational, optimized and on top of other search results. Contact us today; we’ll be happy to offer you an in-depth consultation to determine exactly what you need and how we can promote your services. We’ll put our expertise to work and make sure that you, your patients and those search engines all come up with the right results.
