As a well-established cosmetic surgeon in your area, you know the importance of a solid reputation and good word of mouth referrals. But in the technology age, these things are often not enough to keep patients walking through the door and continue giving you the edge over your competition. So, what’s the secret? Website design for cosmetic surgeons. If you have not yet established your online presence or have a bare bones site that is not optimized or built out, you may be hurting your practice more than you realize.
Although experience and high patient satisfaction still matter in 2016, website design for cosmetic surgeons should also be high on your priority list. Gone are the days when we could choose whether or not to be online; in order to grow and develop your practice, a responsive, SEO-friendly, medical marketing website is a necessity, whether you like it or not. And if you’re not sure where to begin, we have great news – we can help!
Why Choose Website Design for Cosmetic Surgeons?
At Crystal Clear, we understand that a website is not just a website. It is a tool for finding, keeping, and serving your patients profitably. Although it is just one tool in the process of strengthening your online presence, it is also the end game for turning your potential patients into current ones. Your social media, blogs, email marketing, and other components of your digital marketing strategy all lead back to your website, so it’s important to make it as relevant, eye-catching, and responsive as possible to keep patients filling out online forms and calling the office.
What Should a Professional Medical Marketing Website Include?
This same question, when posed to different marketing companies, will almost always have different answers because the digital marketing industry is ripe with self-proclaimed “experts” who claim to have the best interest of your practice in mind when giving you marketing advice. Crystal Clear is a pioneer in 21st-century medical marketing, and after over 16 years in this industry, our research and experience has told us that the most successful medical marketing websites have:
- Unique Content: Your site should not only be current with every service you offer, but every service should have its own page with 100 percent unique content. One of the most common mistakes made by cosmetic surgeons is not enough attention to developing the content. Rather than taking the easy way out and “borrowing” content from other sites, call Crystal Clear to take advantage of our team of bloggers and content specialists.
- SEO: An often misunderstood element of digital marketing, Search Engine Optimization can make the difference between showing up on the first page of Google and getting lost in search results. Do not be intimidated; it’s not rocket science, but it does take some planning to know which of your services to market and where to market them.
- Mobile-responsive Design: This refers to how your site looks and responds on mobile devices such as smartphones and tablets. With mobile device use skyrocketing every year, it is important to have a site that can keep up with mobile demand, even if you yourself do not own a device.
- Your Brand, Your Voice: Your website is your showcase to the online world. Your mission, your top procedures, what sets you apart in your area; all of the things that make you unique also help potential patients choose you over your competitors.
Are you ready to bring your practice into the 21st century with website design for cosmetic surgeons? Contact Crystal Clear today to get started. We look forward to hearing from you!