We’re now a few weeks into the new year, and whether or not you have stuck to the resolutions you made for yourself, there is still time to make steps toward developing another important part of your life – your Internet presence.
If there’s anything we have learned from the boom of social media and Google, it’s that the Internet is not going away and does not promise to fade as a temporary trend anytime soon. In 2016, your current and future patients are more likely to search for services through the Internet than by any other means, and if your presence in the web space is lacking, there’s a good chance that your competitors will win. Make this year the year that you finally take control of your Internet presence with these five easy steps.
- Have a Website that Stands Out
The number of websites on the Internet has recently exceeded one billion – how will you ensure that yours stands out? Having a professional medical website that uniquely characterizes you and your practice is possible, and at Crystal Clear, we can help. Each of our clients gets their own website that is crafted with their mission and message in mind that cannot be found anywhere else on the Internet.
- Fill Your Pages with Customized, 100 Percent Unique Content
Once you have a website, you have to fill its pages with content, and what content you put on your website matters. While it may be common practice to borrow generic manufacturer content, this is not a good way to develop your Internet presence. Using content that has been published hundreds of times on other websites does not help you stand out; it does the exact opposite. Fill your website with your own voice and use that space to tell your patients why they should choose you for their treatments. We can show you how.
- Optimize Your Site with SEO
Search Engine Optimization – are you savvy? SEO is the set of rules that Google uses to crawl websites and determine whether or not they are relevant to whatever is being searched. In other words, it may make the difference in whether your current and future patients find you on the Internet or find one of your competitors first. SEO is always changing, and at Crystal Clear, our certified SEO specialists are on top of how to keep you relevant to Google.
- Make it Mobile-Friendly
In 2016, not all Internet searches will be done on laptops or desktop computers. In fact, the majority of these searches will be done on mobile devices such as tablets and smartphones. Having a searchable website means you’re well on your way to establishing a solid online presence, but many medical practitioners do not realize that websites do not show up on mobile devices the same way that they do on computers. Having a website that isn’t mobile-friendly could potentially lose your patients before they even realize what services you offer.
- Get On Board with Social Media
It’s not just about creating a profile on Facebook and making a post here or there. Social media requires a strategy of informative and engaging posts across multiple platforms. At Crystal Clear, we recommend Facebook, Twitter, Pinterest and LinkedIn because the bigger of a net you cast, the better your results. These social media platforms are proven to drive the largest amount of traffic back to your website, and it’s never too late to learn how to reach your patients this way.
If you are already a member of the Crystal Clear family, then you have nothing to worry about – our team is already moving forward with your digital marketing strategy to put you and your medical practice into the 21st century. If you are a prospective client, this is only a short list of what Crystal Clear can do for you.
Contact us today to make 2016 your year by growing and developing your Internet presence. We look forward to hearing from you!
