In the medical business, you have no shortage of competition. As a website design and digital marketing firm, we at Crystal Clear Digital Marketing know a few things about working within a competitive industry. In fact, you may have seen the websites of several web design companies before you found this one. However, none of those companies is quite like Crystal Clear Digital Marketing.
What makes us unique? Although we have the skills to design any type of website, we cater exclusively to the medical industry. Over the years, we’ve found that laser-sharp focus has many benefits. As we’ve worked with one medical practitioner after another, we’ve learned how to create websites that consistently delight our clients. More importantly, we know how to create websites that delight your clients.
In short, we understand the medical industry like no other web design firm in the world.
Allow us to explain how our insight into the medical industry benefits our clients.
We Understand Medical Website Design
The website for a medical practice isn’t the same as an e-commerce or general information website. It needs to do a much better job of projecting an image of professionalism and inspiring trust in visitors because choosing a doctor is one of the most important decisions that any person will ever make.
As crucial as the appearance of a medical website may be, the software running in the background to power the website is arguably even more important. Mobile devices are more important to the fabric of the web today than they have ever been before. Smartphones and tablets now generate more than half of all web traffic, and your medical website needs to provide a great experience to mobile device users.
At Crystal Clear Digital Marketing, we embrace the principle of responsive design. Responsive design makes it possible for your website to serve the same content to all users — no matter what devices they use — without the need to create a separate mobile version of your website. With responsive design, text and images automatically adjust themselves to fit any screen. If your practice’s website doesn’t currently have a mobile-friendly layout, responsive design is the most effective way to support the new mobile web.
We Understand Medical Marketing
The medical industry faces unique marketing challenges. Perhaps the greatest challenge is the fact that medical marketing is often quite costly. Because the revenue earned from a new patient can often be significant, medical institutions spare no expense when bidding for ad impressions and clicks. If you want your ads to appear, you’ll need to bid at least as much as your competitors. If you plan poorly, your campaign will quickly drain your budget.
Because working with medical practices is all that we do, we understand medical marketing like no other agency. We can help you identify the keywords that are most important to your institution. We can also analyze your competitors’ marketing strategies and determine your website’s conversion rate to arrive at a bid amount that’ll generate profitable traffic without emptying your marketing budget.
The reality of modern online marketing is that a business often needs to touch a potential customer many times over multiple channels before that person finally converts. That fact is especially true for medical practices. Choosing a new doctor is a major decision for anyone, and it’s a decision that many people consider for a long time before arriving at a conclusion. We understand the touch points that result in conversion for the medical industry. We’ll help you create a multi-channel campaign that touches potential patients over multiple channels including search engines, social media, display advertisements, email and retargeting.
We Understand the Unique Needs of the Medical Industry
Although the digital world evolves more quickly with each passing year, the medical industry has been somewhat slow to change in comparison. Patients demand the ability to manage their appointments, prescriptions and other health-related details online, but many medical practices has been reluctant to move past paper filing because they feel that the burden of complying with data protection regulations such as HIPAA is too great. If a hacker were to penetrate a medical website and steal patients’ private information, the consequences could be too disastrous for the practice to endure.
We understand how to build a medical website that allows your patients to access their records conveniently and keeps their private information safe. We understand the complexities of securing an online medical service that stores records both locally and in the Cloud — and allows patients to access those records on the web or via mobile apps.
If you’re going to build a modern healthcare solution that gives your patients greater control and access to information online, you need a database that’s ready for the challenge. That’s why we created Social Patient Center. SPC is a patent-pending CRM that integrates your patient database with your marketing efforts. It allows you to communicate with patients and prospective patients more efficiently, automate your marketing efforts over email and other channels and make data-driven decisions that increase the profitability of your institution.
These are just a few of SPC’s other features:
- Tracks potential patients who have arrived at your website through one of your marketing channels or signed up for your mailing list to download e-books or other digital rewards
- Creates reports detailing the performance of your marketing campaigns
- Provides valuable information to assist your telephone staff when they speak to current and prospective patients
SPC can help your institution find more patients and provide better service to existing ones — all while keeping your operation as profitable as possible.
We Understand Medical Website Content
The most important part of any website is its content. Your website’s content can explain your services, offer general information and give potential patients the confidence to visit your institution for the first time. A large library of content also increases the number of keywords on your website that Google can index. The more indexed pages — and greater variety of keywords — that your website has, the more search engine traffic your website is likely to receive.
Since you’re here reading this article, it’s likely that you already know about the importance of website content. The problem is finding someone on your staff with the time to write all of that content. If you want to launch a major content marketing campaign that results in a truly significant website traffic boost, you’ll need to write many thousands of words targeting dozens — potentially hundreds — of keywords. If you don’t have a full-time writer on your staff, writing all of that content could take years of work.
Most medical institutions find that it is most cost effective to outsource content production to other companies. Outsourcing has its own challenges, though — especially with medical content. Content that isn’t thoroughly researched or provides incorrect information could actually harm your institution’s reputation.
When you hire Crystal Clear Digital Marketing to write medical content, you’ll know that you’re getting expert-level content that’s properly researched and will serve your patients well. Your doctors will be proud to put their names on the articles that we create for you.
We Understand Medical Website Analytics
Analytics software can track every aspect of users’ interactions with a website. Using analytics, you can determine where your visitors come from, what pages they view, how long they spend on your website and more. Most importantly, analytics software can help you create user profiles. By linking individual visitors and patients with their activities on your website, you can learn what interests the people who view your website and find out what ultimately drives conversions.
Our extensive experience in developing websites and executing marketing campaigns for medical practices has given us unique insight into the things that influence casual website visitors and convince them to become patients. Every medical practice is unique, though, and analytics software makes it possible to gain insight into what’s working for your practice and where further improvement is necessary.
Analytics is also a crucial component of a multi-channel marketing campaign. A comprehensive marketing campaign touches potential patients through social media, search engines, email and more. How can you know which of those touch points was the deciding factor that convinced a person to call your practice and schedule an appointment? Was it the search engine advertisement that he clicked the day that he called — or was it really the article that your practice promoted on Facebook two weeks ago? A good analytics package has the ability to perform complex attribution that gives you a deeper understanding of the journey from awareness of your institution to ultimately becoming a patient.
Start Building Your New Medical Website Now
At Crystal Clear Digital Marketing, we understand medical websites like no one else because medical websites are all that we do. Get in touch now to discuss your website design and marketing needs.