So, your medical practice has a Facebook page. Through your social media strategy with Crystal Clear, the engaging and informative content that is posted on your practice’s Facebook page receives several “likes” and shares. That’s good, right? That’s what Facebook posts are for – to get liked and shared by other Facebook users who are following you, right?
Yes and no. At Crystal Clear, the majority of our clients – even the ones who are newer to social media – understand that when the posts on their practice’s Facebook pages are liked and shared, it’s a good sign. It means that you are actively engaging your followers, and they are interested in what you have to say. How this translates to new patients walking in the door is a question that many of our clients have brought to us, and the answer is simpler than you may think.
Likes and Shares are Only the Beginning
Don’t get me wrong; receiving likes and shares is still a good and important part of the process. It is a solid beginning to strengthening your online presence. But many of our clients begin to grow worried when they don’t start seeing a large number of likes and shares, anxious that their marketing strategy isn’t working.
Doctors and medical practitioners, in the story of how your Facebook followers become new patients, likes and shares are only chapter one. It’s the traffic from your Facebook page to your medical practice website that makes the magic happen.
What it Means to Get Traffic
It’s not just something you sit in for way too long during your morning commute. The number of visitors to a website, and the pages they click on, is called traffic. When it comes to your website, traffic is key. When you post a procedure or service on your practice’s Facebook page, and the post includes a link to the procedure or service on your website, you’re paving the way for increased traffic. The number of likes and shares you have on your posts is one thing, but at the end of the day, getting traffic on your site gets your content noticed, and ultimately brings patients in the door.
Getting Your Content Noticed
At Crystal Clear, we set you up for success in the digital realm. Through targeted social media strategies, website content that is SEO and mobile optimized and 100 percent unique to your practice, and a customized site design that stands out from your competitors, your content will become a contender among the millions of standard-issue, generic content pages filling the Internet. Getting noticed, getting shared and liked, and getting website traffic all go hand in hand, and at Crystal Clear, we are here to help you through every step of that journey.
Contact us today to find out more about how Facebook engagement and website traffic can boost your practice. Our team is always here to help. We look forward to hearing from you!