Moderator: Welcome to today’s episode of True to Form with your host, President and co-Founder of Crystal Clear, highly regarded speaker and two time Inc. 500 entrepreneur, Tim Sawyer. True to Form is a podcast that highlights leaders making headway in the aesthetic, anti-aging and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your aesthetic revenue with the authentic, the transparent Tim Sawyer.
Tim Sawyer: Hello and welcome to the True to Form podcast. It connects you to the people technology and hot topics that shape the elective medical community, brought to you by Crystal Clear Digital Marketing. I’m your host Tim Sawyer. To our returning guests, welcome back and for first time listeners, we appreciate you joining us and encourage you to become a subscriber. Last week we spoke with Kristy Murrow, a leader in aesthetics, who provided amazing insight into how she created a multimillion dollar medical spa during tough economic times. If you missed it, we absolutely encourage you to check it out. And with all that said and just when you thought it couldn’t get any better, we are taking it to another level again today as promised, we bring you the movers and shakers. Today we head west and it’s my pleasure to introduce to you Dr. Mark Tager, who is the CEO of the San Diego based ChangeWell Inc., where he helps healthcare companies and practitioners clarify, organize and deliver their messages.
The focus of his work revolves around the concept of presence and how to become more influential, in person, on camera and online. Dr. Tager frequently coaches top healthcare executives and clinicians on presentation skills. He’s the author of 10 books, 10 books – this guy is an animal. The latest being his take on Cash-Pay Healthcare, How to Start, Grow and Perfect Your Business. He did his medical training at Duke Medical School and family practice at the University of Oregon. He’s a good friend of mine, shared the stage with him many times. Grateful, grateful, grateful to have him on the program today, welcome Dr. Tager.
Dr. Tager: Thank you Tim. It’s a real pleasure to be here and to share some tips and techniques with the audience.
Tim Sawyer: And so I’m curious, you and I obviously, we spent a lot of time getting to know each other. Can you give me a little – give our audience an understanding. So you got involved – went to Duke, and then you were running a general practice. So what was the epiphany that led you to depart from that and go down the road you’re on now?
Dr. Tager: Well, if you, if you look backwards, as I look backwards on my career, there are these moments where things seem to crystalize. And part of that comes from moments in time when things don’t make sense to me. And so early on – I’ve had a long career. I started out, I created an Institute of Preventive Medicine in Portland, Oregon in 1977 where I saw patients for an hour at a time and I had classes and workshops. And part of that came from the epiphany of sort of realizing that if I were sick, if I were ill, what would I really want from a practitioner? I thought to myself, “You know, I’d want to take the best doc that I could possibly find and ask to buy an hour of his or her time. And then I would build education and training.”
So that’s the way my career started. I’ve really, you know, I like to write books, so about every three, four years when I think I know something, I write a book. And my career has really been in integrative functional medicine early on and wellness and then aesthetics as well, because I went on directed – I was the Chief Marketing Officer for the Fraxel Laser, I help start that company and thus at Syneron. So I’ve always had this umbrella, being Cash-pay healthcare, be it an integrative functional model or an aesthetic model or combination thereof.
Tim Sawyer: I’m always fascinated because I write a bit, articles and stuff, but I’ve never actually sat down and put pen to paper and written a book. And the fact that you’ve written 10 books, what is your process for when you say, “You know what, this is a good point in time for me to dig in, write a book and publish a book.” And how do you go through that, the discipline and writing?
Dr. Tager: Sure, I have a process that I actually use, but let’s jump back a little bit, I mean, why do you want to write a book? I mean, for me, for those people who come to hear me at workshops, it’s like taking a little piece of me home with them. So that’s really, you know, I don’t care whether or not I’m the New York Times best-selling author, which will be nice if it happens. But when I give a talk or a workshop, people actually buy the book to take me home with them and I’m really honored by that. Now here’s my process and it’s different for different people. What I do is, I just come up with a creative title or mow one around in my brain and then what I do, what I call diarrhea. Every day when I get ideas, I just write stuff. I don’t judge it, I don’t edit it, I just write stuff.
And then for me, the structure seems to come together over time. But the reality is I just move stuff around and then recognize that we are doing as you are making points that need to be supported. So how do you support a point? You support a point with a story, an anecdote, statistics, a picture, an opinion. So, your book then becomes a series of points that you want to make, diarrhea – excuse the phrase and you kind of shaped [crosstalk] [0:06:19] and then you move things around. Now I have another secret, 8 of my 10 books I’ve co-authored. And the reason for that – and some people are as good writers as I am, others are better, many others aren’t as good. But there’s a nice accountability factor that comes into play, because you know, you get these lows when you’re doing a book. And you know, if I’m doing a book with you Tim, it’s, “Tim, you need to get chapter three together, by Friday, let’s go move it.” And then also the give and take [crosstalk] [0:06:54]-.
Tim Sawyer: Is that an invitation?
Dr. Tager: It could be, let’s get our titles together and we can crank it out. Usually what I do is [crosstalk] [0:07:04]-.
Tim Sawyer: I’d love to do that.
Dr. Tager: We flip a coin to see who’s the first author. That’s the way I’ve done it in the past. And I have noticed that [crosstalk] [0:07:12]-.
Tim Sawyer: [Inaudible] [0:07:13] right there, you could be the first author.
Dr. Tager: Okay, thanks.
Tim Sawyer: Is that [inaudible] [0:07:18] is always – and what would you recommend? And I know this is a little off topic, but do you think there’s value for the, you know, the everyday physician, surgeon who’s out there doing his thing, do you think there’s value? From what we call authority marketing, right? Is there authority marketing value for them to actually write a book and where would they go? If they bumped into you, what advice would you give them?
Dr. Tager: Well, you know, it depends how influential they really want to be. You know, there are practitioners, dermatologist, Aesthetic docs, integrative folks who are really – pretty have great practices, who draw patients from 25-35 miles around in their community. They make a good bit of money, they have a good quality of life and they have no real interest in being more influential. Now on the other hand, there are people who believe that they should be out there. They want to be more influential, they have a great message to deliver and they want everyone and anyone to hear about it. And certainly there’s all this social media pressure on this as well. So this is for the practitioner who one has an aspirational goal to be more influential. Two, believes they have something to say. And three is willing to put in the time and effort in order to have a book.
Now here’s the reason you write a book, this is another reason. It helps you clarify your thinking on any given subject. So I’ve written 10 books and I can give today a signature talk on a book that I wrote in 1984. I mean, because it stays in – you’ve got both the framework-.
Tim Sawyer: It crystallizes your thinking-.
Dr. Tager: – and stuff. It makes it crystal clear in your mind when you write a book. There’s my plug for you Tim.
Tim Sawyer: Yeah. And so, when you – because you talk a lot, and you and I have spoken a lot, when you talk about presence in the healthcare space, what do you mean by presence?
Dr. Tager: Yeah. Let me talk a little bit about that because this is really important. First of all, what is presence? So presence is an intentionally generated state of human consciousness and it arises from mindful attentiveness to your own self and another human being. Now, the easiest thing, we know when people are present, we know when they’re there for us. We see presence by the way, as being mediated. When a practitioner is with a patient, his or her presence is at its strongest. They can make eye contact, they can mirror body movements, they can speak in a gentle, empathetic way, they can attend to that other person. We also know when people aren’t there, though, you know, when your practitioner has got his arms crossed, you know, he’s looking at his watch.
So, presence is intentional, like now we have a model that we teach, it’s really kind of unique. What we teach is that in order to be present and enhance your presence, you need attention and intention. In other words, you need to pay attention to the other person, but you need to figure out why you’re there. And in fact, that’s the difference between presence and mindfulness, you then learn core skills, and use those skills with passion, but why? What’s the purpose of all of this presence? It is to put in the minds in the heart of the listener of the other person a possibility for them. So, this comes right back to your intention. So really, the strongest message you can ever give on a podium is to create a possibility for those in the audience.
Now, if you do that, that means you don’t have to be the hero, you don’t have to get up and bear all the work because it’s the audience’s job to do what they will with the message that you give. They’re the hero, and you are trying to ignite their possibility in their hearts and minds. And by the way, you do that really well, you know, with great – when we talk about this model of attention and intention, skills and passion. I mean, I’ve worked with you now long enough and watched you long enough that there are very few people who have that combination that you have, particularly in terms of passion.
Tim Sawyer: And there’s a couple things – because I’m really interested in this. And yes, I think you made a really good point, when you say, particularly about authoring a book, which it starts with, “Why am I doing this?” You know, “What’s the purpose of this?” I believe that for everything, right? “Why am I doing this?” So one of the things that when I am public speaking, is I try to in my mind, I say to myself, “I’m really talking to one person,” so I try to, whether there’s five people in the room or 5000, I try to craft my message my body language, so that the person feels like I’m speaking to them.
That one person says, “He’s speaking to me,” and I’m not always particularly interested in appealing to everybody in the room. But those people who will hear my message and say, “I don’t know what they do, but I want to learn more about it.” And so from trying to go from speaking one to many; to really one to one in that environment. Number one, do you think you can actually teach that to the average person? And what tips you know, what one or two little nuggets Dr. Tager, would you give them to help them do that?
Dr. Tager: Tim, absolutely, it is a learned skill. And you know, we talked about the one on one presence, how strong it is. It’s just like you know, think about it as a rich red wine. It gets diluted a little bit when you go one to many or you go one to video. And these are definitely skills you have – most people have never been taught to do this. But we you know, we will ask a question of people to think of the most powerful, impactful presentation they’ve ever watched, listened to, attended. And all of them come out with a series of traits; inspired me, moved me you know, I cried at the stories, engaged me, clarified things for me. Now, we’ve trained up – at this point, we’re 12, 1400 individuals, based upon the principles in our book, Enhance Your Presence. I’ve got a little book with Robert John Hughes called Enhance Your Presence, grab it on Amazon.
It basically walks you through the skills you need. Now, the skills fall into some buckets. So let’s look at the first bucket, you talked about the fact that you single out a person in your mind. I’d like to actually go upstream a little bit, the first thing, you [inaudible] [0:14:50]. I watch you do this, you adjust yourself, you’re relaxed, you’re comfortable. Many people, you mentioned the fact of, “You’ve got to give a presentation,” and there their heart rate goes up and they start sweating. And so I’ve used this mantra for the last 30 years that I learned a long time ago. And I repeat four sentences to myself before I do any presentation, “I’m glad I’m here. I’m glad you’re here. I know what I know and I care about you.” Now if you do that, you’re going to smile, because we’re glad you’re here, you’re going to honor the time and energy of the other people.
You know what you know. Look, there are people who know more than you, but your synthesis is unique. And you may just be the spark that ignites action in the other person. And you care about them. That means you move it along, you have fun, you get engaged. Now, when you bring up the topic, the idea of singling out people, we call that looking for light ups. Now I’ve got an instrument I developed years ago, it’s been a validated instrument. And it’s called the power source profile. It really talks about how unique people are in terms of-.
Tim Sawyer: Power source profile?
Dr. Tager: Power source profile, yeah, it’s an online assessment, we have people often do it in our trainings. What it does is looks at the natural inherent preferences people have in terms of how they like to take information into the world, and how they process that information. So, what you will see is that you have your strengths, your natural strengths, and others have theirs as well. If you can modify how you say what you say, how you report an argument, you can get more and different light ups in the room. And then you know when you’ve got someone hooked, because as you know this, Tim, you look out in that audience, and you see when you’ve made a connection you watch them, “light up”. Now, is that something you said, how you said it, your body posture, the energy, the way you looked at them? I mean, it’s a combination of all of those things. Those are all learned skills.
Tim Sawyer: And I watched the video that you shared with me. And it was interesting because people – I’m like you like I try to as much as I can. You know, I care about people and try to train them and create, you know, the next generation of great public speakers and some people are open to it, and some people aren’t. What was interesting to me is those folks who went to your workshop, you could tell they were pumped up. You could tell that in their minds, they had learned something that they didn’t feel like they had it before. And I could tell that by that – and you can contrive that.
And so, I’m really interested, I guess what I’m trying to pull out of you is, How you connect with that person who, like you said, it’s literally a reaction, they think about public speaking and then their hands get sweaty, their heart rate goes up and their brain shuts down. Right, and then they go into robotic mode. And because they’re in there, they’re living in their brain, they can’t project out to the universe, right. And when I’m talking to people about public speaking, it’s like, “Listen, you got to – it’s not about you know, what you’re saying, it’s about connecting with the people, trying to make a friend, right?” And how do you get in their head? Get them, I should say it in a different way, how do you get them out of their heads?
Dr. Sawyer: Tim that is a great question. So along with my colleague, Robert John Hughes, we conduct these, present well, training programs. And if I were to sort of say what they are, they are; one-third presentation skills, one-third confidence building and one-third personal growth and development. You know, everybody has got some blocks, some place to going from fair to good and good to great and great to greater. And so, what we do is we adjust the curriculum and the exercise and the activities to meet people where they are and take them the next step.
Now, this might be as simple as learning some relaxation skills. But it’s usually more than that. What we have found, certainly in the healthcare space and across the board, that many people are wounded healers. They’re wounded because of childhood experiences; they’re wounded because they’ve had a loved one who was ill or sick or died and that’s why they went into health care. They’re wounded because of the relationships they’ve been in and the feedback they’ve gotten that makes them feel less and less than they are. They’re wounded because they gave a talk in eighth grade and they were made fun of. So, at some point, people have to get to get over that hump and get to a level of authenticity and purpose and meaning.
Now, what happens in our sessions, they’re designed, first of all, we don’t use PowerPoint and we never speak for more than 12 minutes, all exercise, all activities. What we have to – where people get to is to recognize that they are whole and real and valuable, that they can be authentically themselves and they don’t need to be a newscaster, they don’t need to be anyone else. That they have true worth and value and meaning and we just need to take that and shape that and organize that and give them the skills. But the first part, now what you’ll see, and I mean, those people who go through our course, are essentially transformed, there’s a transformative process.
Now, I don’t take the credit for that I mean, we’re just there, they’re the hero, and we’re creating the possibilities for them. But more important, we have a series of structured exercises that we have used now, you know, for hundreds and hundreds and hundreds of people that basically get them to feel confident. Why, because they’ve learned – we’ve taught them a skill, they’ve practiced the skill, and then they’ve mastered the skill. So for example, the people who leave our course, they will never be nervous about creating a great open to their presentation, because they will learn to have done that and they’ll have done it. So they’ve got that skill, it’s sort of like taking blood pressure or drawing blood from a vein. So that’s kind of – it’s hard, you know what-.
Tim Sawyer: It’s hard. But what’s interesting, Dr. Tager is, you’re getting, and this is so relevant, because you’re getting to the heart of the matter, which is, you know, you’re in your part therapist, right at some level. And I love what you said, is helping people to understand their inherent net worth, and that they have value. And I think a lot of people when they think about not just public speaking, but their public persona right, is that they’ve got all this baggage and trauma and it gets in the way of them realizing their full potential, being self-actualize in that sense.
And I love the idea, because the reality is like I said, the average practitioner, and I don’t mean that in a derogatory way, but the person who’s out providing, you know, taking care of folks and healing them. They probably haven’t given a lot of thought nor have they had a lot of exposure. Folks who could actually help them with their presence and presence I really do believe is so important. And the most important piece is to be present. And to your point, you know, when you’re talking to someone and they’ve got their arms crossed and they’re looking at their watch you know, and what I call it a great presenter and a great salesperson and a great anybody is they have high emotional IQ, and situational awareness, right.
So, in other words, they can read somebody emotionally, and they’re aware. And I think that’s so important, but I want to switch topics because you and Robert are doing an amazing job. And I’ve seen the work, it’s amazing, with video. And what advice do you have for the practitioner who’s out there, and he’s like, “Now I want to do more,” or he or she, “I want to do more video work, I’m not sure how to get started,” what’s your kind of plan for that?
Dr. Tager: Yeah. We’re just completing our training course on how to use video to enhance your presence and grow your practice. A few things; one is to get over your fear, “I don’t look good enough. I’m so afraid I’ll make mistakes.” So, the first thing is, you know, you’ve got to be a little bit bolder on video. There are four ways that you can do video and people have different levels of comfort with each. You know, the first is to be interviewed. I mean, that’s a nice format, you know, you can be interviewed, many practitioners are very comfortable with that, they can create a welcome my practice video that way, which we really recommend.
It could be edited, you lose a little bit of the power when you’re slightly off camera, you’re not looking right into the camera, but certainly, you know, that’s one way of getting started. We’ll very often recommend that a practitioner bring in a video crew for half a day, it’s not that expensive and come up with a list of questions and be interviewed. The next way, of course, is to ad lib. I mean, there are people who are just, they’re wonderfully glib, you can ask them anything and they can they can ramble up. Now here’s the problem with ad libing, the first one is you tend to ramble. So you know, you’ve got 90 seconds, two minutes max to your point across usually these days. So if you’re rambling, blah, blah, blah, you’re not concise enough. The other one is that you make grammatical mistake or you say something that just doesn’t sound right. So there are people who can do that. Now, what we do most often is we will script and we will create a script. Now, what does that mean?
That means that you, so let’s say take a frequently asked question, you answer it, you transcribe it, you look at it, you tighten it up, and then you either memorize the key points, or you use an iPad teleprompter, a tablet teleprompter. And it takes about 45 minutes to an hour to learn to read from a teleprompter. And we’ve taught many, many people this skill. It is a great skill because now you’re a news person. So you – you’re freed up from the worry of what to say. And then you just you’re able to do that. So that’s our preferred way. Particularly, you know, we work with supplement manufacturers and companies that they have to watch out in terms of FDA, FTC compliance with what they say. So they’ve got to be fairly tight. Now, and the last way is just to do voice on just slide.
The beauty of video today, when I started out, you know, I used to produce – I produced a TV series years ago called the wellness lifestyle on ABC cable station. And we used to, you know-.
Tim Sawyer: Is there anything you haven’t done?
Dr. Tager: Yeah, I’m not mechanically helpful at all, if you need – if you’re doing anything mechanical – but if it’s got words and ideas and pictures, I’m pretty decent but I can’t screw in a light bulb. So, the point being that now we’ve got technology and it’s everywhere and you know, you’ve got your iPhone, you and I are both using our Yeti microphones, which is, the Blue Yeti, which is a great sound.
And if you can let go of, you know, “I don’t look good, I’m too old, look at my neck, look at these wrinkles around my eyes.” Let go of that and just have fun and be positive. You know when I, I mean I’ve done hundreds and hundreds and hundreds of videos. And the one thing that I say to myself these days, and I say, “Smile, be happy be glad you’re there.” And if you do that, then everything else flows. Now, there’s some other little techniques that we teach in our course, how to use your hand gestures, you know, how do you modulate your voice? You know, what about your posture, but you know, these days, I mean, you look at – and here’s the best part.
The best part of video today is if you are a practitioner listening to this podcast, you have either in your patience, in your kids or friends and family, you’ve got at least 20 to 100 kids who are between the ages of 12 and 28, who can edit your video and would love to do it. So we were chilling – we have a cadre of young people who shoot and edit video for us. And they love it, they put it on their resume, it’s a big deal for them. So as you know, that we just did I, you know, we’ve got a summer intern who edited that. And it’s a wonderful experience and by the way the great thing about working closely with millennials, if you are in fact a boomer, is they teach you a lot of stuff and they fix things that you know, on your computer et cetera that you know, you’ve never attended to.
Tim Sawyer: You know what’s amazing to me is, one of my favorite lines from any movie ever. I don’t know if you ever saw the movie Gladiator?
Dr. Tager: Yes.
Tim Sawyer: But in the movie Gladiator, he’s talking to Maximus about how he got the rudis, the sword that got him his freedom. And the greatest line ever was, he said, “Maximus win the crowd and you win your freedom.” And the reason that I think presentation skills, and I’m like you, I don’t own a lawn mower. I can’t fix anything. I don’t, you know, I don’t do a lot of things decent, but I do spend a fair amount of time thinking about how I want to present myself to the world. And being a great presenter for what – it covers a lot of scenes, right? And so this, for some reason, particularly in the elective medical space, there’s so much value assigned to that person who can get up in front of a group and win the crowd, right?
Dr. Tager: Right.
Tim Sawyer: And then if you apply that thinking to, from one to many, to one to one meaning whether they’re sitting with someone in elective medicine and they’ve got a, you know, I have clients who – Dave got a procedure that’s $70,000. It’s literally $70,000 a whole body high def Lipo, you know. So think about the thought that goes into the person who says, “Oh, by the way, so this is what we can do. It’s going to be $70,000. We can take a third of that today on your credit card.” And that’s got be rehearsed. It’s got to be at some level in your DNA. And so as we start to wind down today, do you think the, you know, the general practitioner, they either don’t value their presence and their presentation or they’re too afraid to start.
Dr. Tager: Well, you know, every practitioner is in a different spot with regard to their competence and confidence and you know, really their commitment. So, you know, there are people who are just starting to grow their practice. There are people who’ve, you know, are active in developing and reaching out. And there are some people who are really good and have perfected things within their practice. So in other words, if you are telling me that you have a practitioner who successfully and has a high close rate on a $70,000 high-def Lipo, you are saying to me, this practitioner has mastered the art of presenting to patients, handling objections relating to them.
So in effect is exactly that. I sat in on a consult, very similar that I noted plastic surgeon was doing. He did a half an hour consult with the patient who, you know, was coming with a $45,000 procedure. And he had this process, this well scripted presentation that he took people through – the person through that addressed their concerns that set reasonable expectations. And, it was a wonderful presentation. So we call this Tim, and this is essentially the art of the healthcare presentation, of the consult. Now the, let’s face it, I mean, you’ve got these stages. You go from getting known to the phone ringing, the phone to the consult, the consult to the treatment.
And every place along the way, and we talk about this, I’ve coined the term with Steve Mulholland in our book years ago, The Art Of Aesthetic Practice, conversion cascade. And you know, there are blocks in every way, but a great consult will really help your business grow. Now of course, you also need great phone skills and you know, upsells and you need the staff to be supportive. But the consult is sort of where the rubber meets the road. And you know, the best practitioners – if you’re telling me that you guys have been doing $70,000, they have mastered the art of the consultation.
Tim Sawyer: Yeah. Not easy. And, it blows me away when I – and I think a lot of it is – and we’ve got to start winding down. A lot of that is belief and I talk a lot about that on the road. And you do too, right?
Dr. Tager: Sure.
Tim Sawyer: So if the person – if they’re getting ready to give a presentation, first of all, do they believe that what they’re saying has value, is impactful? In the case of this particular surgeon that it’s – in his mind, it’s cheap. It’s worth every penny, right? Because he believes that when you do this, you’re going to feel so great, you’re going to look great; you’ll get all the health benefits associated with it. And so it starts with belief and then he obviously translates that into the spoken word, which is, you know, articulating.
And I know a lot of times what happens is, you know, if you don’t believe that, you’re never going to be able to ask someone for 70, 40, 20 or $10,000 because you don’t believe and that’s the challenge. So, that is a special skill and to your point, a learned skill. So let me ask you this. I believe that what you’re doing for elective healthcare is amazing and I know that people would benefit from it. So can you give our listeners some information on how they could reach out if they were interested in attending one of your seminars? How, would they reach out to you?
Dr. Tager: Yeah, a couple of ways. They can hit us up, at changewell.com but then we usually, we have another – we’ve got our workshop, our live workshop schedule, which we are just revising as we speak, is that present well.net, present well.net. And then we go over, you know, the seminars that we’ve got cooking. I invite people to hit me up; professionals hit me up on LinkedIn, that’s kind of my preferred way. I do a little bit of a @Marktager for Twitter, but not very much and I do some Instagram. But I actually prefer professionals to reach out to me professionally. And if you do just please mention, put the word Tim, so I know, you’ve listened to this. In that way, well, you know, there you go Tim; I’m giving you a plug. But-.
Tim Sawyer: I love it.
Dr. Tager: And then again, I have a couple of books available on the Amazon, Cash-Pay Healthcare and the other one is Enhance your Presence. Both of those are some really good tips, techniques. If you found this is of value, you’ll find all those ideas clarified and crystallized. I’m getting your plugin, Tim. And then so it’s crystal clear [crosstalk] [0:37:09].
Tim Sawyer: You have to do it. If I was a practitioner in elective medicine, in the age of social media and the clutter, I would be really dialed in – trying to dial in to the extent that I could earn my presence and my presentation skills. The other thing that I want to ask you lastly is the VCS folks or the aesthetic show folks, because you’re now also the VCS folks. They’ve got a program coming out, an event coming up in the spring of 2020. You’re running the practice management side. Can you let everybody know a little bit about that?
Dr. Tager: Yeah, the Miami Cosmetic Surgery is sort of like the East Coast version of the Vegas Cosmetic Surgery. It’s owned by the same folks. And Dr. Steve Diane, who is you know, the head of that and he’s asked me to pull together the track for the practice management and marketing. So what we’re trying to do is really emphasize interactivity. We’ve got some great new kind of ways to impart knowledge and wisdom and create a lot of fun. That’s going to be February 19th to the 22nd in Miami.
The site is just going up right now. It’s just miamicosmeticsurgery.info. I’m sure that site be up very shortly. You will be there. We will have be getting the band back together again, Tim. So we will be working together on that and it’s always a pleasure to work with you. You bring in incredible knowledge and skills and a real passion to unleash the best in others. So those folks who are in the core specialties may well want to come on over to The Miami Cosmetic Surgery Show.
Tim Sawyer: That’s awesome. And, I’ll leave you with this. I want to echo the sentiment that you just shared. You know, I’ve been doing this for a while. Certainly not as long as – I didn’t start in this industry, but I’m glad that I’m finishing in it and rarely do we get to meet somebody who is truly passionate, truly passionate about improving the way – all aspects of the way the industry functions, right? Whether it’s events, whether it’s the practitioners themselves and the way they present themselves to the world.
And you never stopped thinking. And I think you and Robert have done an amazing job. I’m grateful for your spending some time with us today. I know the listeners will benefit from it and I encourage everyone to go to some of those resources that Dr. Tager has provided. You won’t be disappointed. He’s an amazing guy. And Dr. Tager, I just want to say once again, thanks for joining us today and I only have one last request. You know what that is?
Dr. Tager: [Indiscernible] [0:40:04].
Tim Sawyer: That you agree to come back in six months and catch up with our listeners. Would that be okay?
Dr. Tager: It’d my pleasure. It’d be my pleasure, Tim. Thank you for having me.
Tim Sawyer: Thank you, Dr. Tager.
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