Male Speaker 1: Welcome to today’s episode of True To Form with your Host, President and Cofounder of Crystal Clear, highly regarded speaker and two time Inc. 500 Entrepreneur, Tim Sawyer. True To Form is a podcast that highlights leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your aesthetic revenue, with the authentic, the transparent Tim Sawyer.
Tim: Hello and welcome to True To Form podcast that connects you to the people, technology and hot topics that shape the elective medical community brought to you by Crystal Clear Digital Marketing. I’m your host Tim Sawyer; to our returning guests we say welcome back, and for our first time listeners, we appreciate you joining us and we encourage you to become a subscriber. And in case you missed it, shout out to my business partner, Adam DeGraide who spent some time co-hosting our last four episodes, great series of episodes from VCS 2019. You’re all going to love it.
Our listeners seem to love them and I hope to have him back soon. If you missed it, you should check them up. And if you guys are ready, today we have two special guests who I’m super pumped to introduce to you. The first is Dr. Leeman, Dr. Daniel Leeman is a double board certified surgeon in Facial Plastic and Reconstructive Surgery, and a word I can barely pronounce – Otolaryngology. How do you pronounce that Dr. Leeman?
Dr. Leeman: Hey Tim, excellent introduction. So that’s otolaryngology.
Tim: Otolaryngology – head and neck surgery.
Dr. Leeman: Yes, there you go — most commonly referred to as ENT, ears, nose, and throat.
Tim: Dr. Leeman has worked diligently to be one of the top ENT and facial plastic surgeons in Texas, originally from New Jersey. He made the move to Texas with the hopes and dreams to work alongside equally proficient doctors who sought to put their patients first, which is something I’ve gotten to know about him creating a world-class patient experience. It’s something we’re going to talk about today, by the way. When you realize the best way to practice medicine as a provider and give patients what they truly needed. He launched his own companies; one, the Comprehensive ENT Center of Texas, the Comprehensive Hearing Center of Texas and a surgical center – The Mueller Surgery Center.
He works with numerous nonprofits in the Greater Central Texas area like the American Red Cross, Raisin [phonetic] [00:02:25] which I’d be curious to hear more about that, Raisin in the Sun, Safe Alliance, which is the Austin’s women’s shelter and Austin’s children’s center, and every year participates successfully with his fellow Austin community in the Toys for Tots drive with the US marines, which we all know about and appreciate and love. Dr. Leeman is also a national trainer in Smartlipo, Body Jet Liposuction, the Eclipse. He was awarded Austin’s Under-40 2006 winner [indiscernible] [00:02:55] I can’t believe — 2017 because I thought you’re still under 40 — in medical health care category and Austin Business Journal’s 2008 Top Cosmetic Surgeon.
He is chairman in the following committees – Texas Medical Association, St. David’s Hospital Credentialing Committee and Travis County Medical Society membership. This guy is an animal. 20 years later, full time husband, full time father, and 100% committed to the success of his practices. They’re all thriving.
Thanks to his award winning team who we’re going to meet in just one minute, and one of those team members is Ruby Leone, Dr. Leeman’s marketing director. Her background is in Nonprofit Communication Management, Media Arts and Journalism. Originally from Houston, Texas, she found her second home in Austin. While in Austin, Ruby worked proactively in philanthropy with St. Edward’s University as a student leader of multiple honors and communication organizations, with Latinitas, a nonprofit that works to teach young Latinas the importance of technology and art education.
Her background experience in communication and marketing was also founded in working with South by Southwest and High Beam Events crew where she was in charge of maintaining and assisting with successful platinum badge events. Years later after being in the non-profit entertainment world, Ruby found herself loving the logistics of marketing science when it comes to staying on top of marketing trends, creating constantly new and interactive marketing strategies, and educating people in the new communication language that has taken over our personal and professional lives, also known as social media. Non-profit work will always be the spark that lit the flame to her.
Now making her way into the aesthetic world of medicine, she has found the balance between two worlds she loves – wellness and marketing science, working especially close with Crystal Clear and Unsolicited Plug. We’re grateful. Senior Vice President of Client Relations, J. A Tittle, a guy we know and love, has allowed her to partner with someone who speaks her marketing language and is constantly refreshing her perspective and ways to read and learn the analytics of the best practices of marketing science while still enjoying her job. And Ruby and Dr. Leeman, I want to welcome you to True To Form. Say Hello and Ruby, let’s start with you. So you’re all amped up on marketing, and you come out of the non-profit world and now you’re in the not so non-profit world. What was the biggest — what was the hardest part of that transition?
Ruby: Honestly, just seeing the way things have been trending and looking at it as a realistic of, you know, especially Instagram where you can now book, and even on Face book you can book your appointments with an aesthetic or even plastic surgeon. It’s just a matter of like, yes, the non-profit world is amazing, but it gave me the gorilla marketing skills that I need in order to help Dr. Leeman’s practice really succeed.
Tim: Wow. And you must be grateful, Dr. Leeman. Welcome to the podcast and tell us a little bit about — so curiously Dr. Leeman, obviously you’ve been super successful and we’re grateful to have you on the program. So tell us a little bit about your decision to: a) become a doctor and kind of what impacted you to choose this specific area of medicine?
Dr. Leeman: Okay Tim. Well, first off, thank you for inviting me to the True To Form podcast. It’s a great honor to be on this podcast with you guys. You know, I have to, you know, say that my decision to become a physician goes back many, many years, so probably when I was in the sixth grade biology class and we were dissecting frogs and I was just like, “This is the coolest thing ever.” And then, you know, from that early exposure of just anatomy and just being fascinated with how things work and my background and just, you know, working with my hands, it was natural for me to kind of progress to want to be a physician, to want to actually do something in the surgical realm. So I kind of knew early on, you know, when I went to college at Rutgers and then, you know, did really well there and then onto med school and my fellowship at Mount Sinai in New York City. I knew that I was in my right calling and I had-.
Tim: Congratulations by the way.
Dr. Leeman: Yeah. I mean I had a lot — you know, it just feels right to me. I just love improving the quality of life of my patients. So at the core of what we do and we have multiple entities, but really at the heart of it, and the core of it is really just improving our patient’s quality of life. Giving them improved, whether it’s sleep, whether it’s how they look, confidence or even how they communicate or hear, improving it. And just, you know, just the smiles on their faces when we have a, you know, another patient success story just lights everyone up in the office.
Ruby has been amazing addition to our team and has done a fabulous job here with the practice and just — I needed someone to kind of help you know, champion kind of the new era of social media and that social media aspect of marketing. Because you know, we didn’t learn any of it, any of that marketing. We, you know, when I first came to town we knew yellow pages and you want to try to have an A in front of your name to try to be in that listing or get the biggest page, you know. And now it’s worked – it’s totally different digital marketing realm and social media and well, you know what I mean, because you guys live it. But that’s, you know, that’s kind of, the deal there.
Tim: Let me — and we’re going to get into some of the marketing stuff in a little bit. But I have a follow-up question and that is, I meet so many amazing surgeons and as someone who, you know, went as far as to get a bachelor’s degree in marketing or management and put marketing concentration, it’s really a four year commitment. How did you — when you contemplate, okay, I want to be a surgeon, do you really understand the amount of time, energy, effort, and the years that go through that? And I’d be curious to hear your thoughts on that and say, “Yeah, okay, this might be a 12 to 15 year deal before I,” — what sustained you through that and what keeps you going?
Dr. Leeman: Yeah, that’s a great question. You know, looking back, the journey — being in the journey and just being in the moment I think helps sustain you. You have kind of the ultimate goal in mind, but the day today you just have to kind of, it’s almost like running a marathon. You put one foot in front of the other, you go to one more class, you know, one more study hall, one more, you know, have one session with your fellow students and it’s just, you know, day by day, but you always have that ultimate goal. I think if you kind of get that ultimate goal and just kind of just focus on that too much, it can be seeming too daunting, too time consuming. But when you’re in it and you’re going through that process and you’re taking it day by day, hour by hour, test by test, class by class, it kind of goes pretty fast actually. [Crosstalk] [0:10:25]-.
Tim: Focus on the process.
Dr. Leeman: Right, exactly. Focusing on the process.
Tim: Focus on the process and the task it is, it’s interesting. Never wanted to quit?
Dr. Leeman: No, never wanted to quit, never used that word. I don’t know that word. That word doesn’t come up in my language, doesn’t come up in anything. I teach my families we’re winners; we’re not quitters.
Tim: That’s amazing. And you obviously that passes down to the folks, your team, right?
Dr. Leeman: Yeah.
Tim: And Ruby, how does it feel to hear him say, “Never was going to quit, never even entertain that?” That’s inspirational, right. And to be in that practice and- Talk a little bit about your role, Ruby, and how that’s evolved [crosstalk] [0:11:09]-.
Ruby: Because like people think that social media is like easy. Oh you all just post about this and- You actually have to think about what you’re posting because as soon as it’s out there, like that’s your digital footprint like you can’t take it back. Yeah, you can report it and try to delete it, but someone’s going to still be able to get it like — and just him. He really does make my job easy here, especially because I can do one take with him and then quickly edit it and I can quickly, like actually turn it around and then within that afternoon I can post whatever he wanted us to do, especially if you’re doing something in OR.
And honestly it has been very refreshing seeing like it’s such a fast pace because it works to my abilities as well and it complements, like we complement each other very well. He’s like, “Hey I have a patient this morning.” I’m like, “Great, what are we doing? Let me set it up.” And like boom, boom, boom we’re doing it and already have like another. Like just, not even before this call we did a successful patients testimonial for liposuction and like this — the patient was very gracious to us and she walked us through the process of all her complications. And honestly it’s digital proof that we are doing our job and even myself explaining to them why it’s important to give a testimonial and it’s not just for us to like show off Dr. Leeman’s skills, but-.
Tim: So let me — hold on Ruby because I want — this is really important for listeners to understand because a lot of times, and you know, I travel about 40 shows a year and we’re always talking to people, hundreds, thousands of doctors all the time. And they always ask me. They say, “Well, how do I ask for a review or a positive testimonial?” “Or should I pay for that?” Like what’s your process to go through and approach a patient and say, “Hey, I know you’re excited.” Walk us through that.
Ruby: It begins as early as the intake form, because we had to completely revamp how we do our consultations and actually see, “Okay, if this is what we’re focusing on and we’re going to create — this is going to be a part of our business plan now.” We need to really see if this is going to be important and if how it’s going to positively affect our patients as well. We don’t want it to affect them negatively in any way. Obviously we’re going to put our patients first. Even if we do have great results with them, we’re not going to move forward before we have three or four different signatures of just them understanding that we sat down and explain to them, like what a patient testimonial is, how their photos are going to be used and like it’s education.
We want to educate our patients. And Dr. Leeman always says that everything we’ll time, like when we’re talking about something or we’re trying to think of new marketing strategies for our practice and all three of them exactly. He’s always like, “How are we going to educate our patients and why is this important?” Those are always two things that we discuss every single time we’re trying to create something new.
Tim: And you find patients are willing to do it, right, if they get a great result?
Ruby: Yes, absolutely. They love Dr. Leeman to be honest. And I tell them, “You’re the best person to talk to them.” And then I’m just in there like helping him. And then I translate a lot in Spanish. We have — we do have a — there’s a huge Latino community here in Austin. So whenever we do get people in, they get a little bit shy. But I’m like, “Look, like this is why we’re doing it. Like, we’re not just doing it to show off your body or your face. We do a lot of rhinoplasty. So it’s like, we want people to see how successful and how you’re breathing better. Like it’s not just, oh right, it’s still a little bit better, but your nose is functioning, you’re not snoring anymore. You know, we’re helping you [indiscernible] [00:14:13] out. You know, it’s not just all aesthetics, like it’s people’s lives, like we’re not just-.
Dr. Leeman: Their quality of life.
Tim: It’s hard to understand-.
Dr. Leeman: I mean we are really focused on what — through all my education, training, and experience, and you know, ongoing, I feel like, you know, you never stop learning Tim. For me, you know, there’s stuff that I look — was taught in medical school. Honestly I don’t even do anymore because it’s antiquated, it’s outdated. I stay on the cutting edge of things and I want to do — I want to be the best possible physician by staying up-to-date on what currently is being practiced and what are the current results, and be able to clearly articulate that to my patients and to the team here so that we can attack this with all hands on deck. I mean it’s a process, but it takes a team, you know, just singularly focused on getting great outcomes for our patients. And I [crosstalk] [0:15:12] help-.
Tim: And, let me ask you this. So, because I — and I want to get back to Ruby’s comments, but if you think about the last five years, right? So, and Ruby would get this, how much social media has impacted the way that people interact with the practice, but also how has that affected the way, if at all, the way that you treat and care for patients? How has that evolved would you say over the past five years?
Dr. Leeman: You know, I think a lot of it, you know, they kind of already know me, because they’ve seen a video or they’ve seen something online. So they already have sort of that understanding of kind of like, well who I am and how I talk, how I interact, how I, you know, like to use my hands when I’m speaking. I’m doing it now even though you can’t see it [crosstalk] [0:16:01]-.
Tim: Don’t hit Ruby in the face.
Dr. Leeman: Yeah.
Ruby: No, I’m actually ducking away, it’s so funny
Dr. Leeman: Yeah, so I mean, a lot of times, you know, they already, I think come in, kind of having a good idea of who they’re going to see.
Tim: Yeah. And I think, you know, it’s funny because as I’m listening to you two, you know, interact in the way that you think about each other. A lot of times when I’m on the road, I talk about when people tell me they have a unique brand, you know, and then you ask them what that brand is. They obviously have a hard time articulating that. And I tell people, you can’t really create or manufacture a brand. Brands are built from within and they’re built — the way brands resonate with people is they’re authentic.
And I can tell just by listening to Ruby the way she, you know, talks about promoting not just the practice, but you as a surgeon that it’s genuine and it’s articulate. And you guys not only are good at marketing it, but you’re walking it out, right, which makes it easy to market Ruby, right? Like if you’ve got a person who’s authentic, providing a high quality, high level of care, obviously it makes it easier to ring true in the marketing that you’re doing. So Ruby, when you say that you know, so you’re responsible if, you’re doing a lot of the marketing, where are you seeing most of the majority of patients coming from now in terms of your digital marketing efforts or any marketing efforts? Frankly.
Ruby: For us it’s mainly Facebook and Instagram and then I’m the one that manages them and I’m in charge of in community engagement. So, as soon as someone sends us something, like I have my marketing phone and I have my personal phone, but I always have my work phone on me. I’m a workaholic. And then the majority, honestly of our organic traffic comes from our website. Like our patient is — I think we’ve done really well in saying Dr Leeman this and www.drleeman.com, like we really emphasize that it’s Dr. Leeman and he’s here to help. And I feel like, especially when it comes to the SEO purposes, that’s like a different conversation and we really done really well in the spectrum of being able to put his name out there.
And like I said, he makes my job really easy. I can do one take really fast and I’m able to throw out a lot of content and make it a good quality content, because he’s very detailed in when he says something, when it’s just like even inviting someone to come over or just giving them a happy Friday to chat online on Face book. People love him. And then we have people come in and like, “Oh, I saw you guys on Facebook, I love your videos.” We get those comments four, three times a day.
And I mean it’s super simple as someone reaching out to us about, let’s say, a procedure we’re doing, and then I can like — if they’re already a patient of ours, I literally just look them up and I ask them, “Do you give me permission to call you right now?” They say, “Yeah,” I pick up the phone and I call them. And it’s just easier [indiscernible] [0:18:47] and then five minutes later they have their appointments. So it’s just honestly staying on up to the communication. Like if you’re going to commit to communicate through social media, you actually have to respond to people and be organic about it.
You have to be authentic and show them that you actually care, that you’re not just like trying to look all fluffy on Instagram and trying to look as aesthetically pleasing as possible. Like your being your best self and you’re also showing that to your people who are your followers. I mean half of our followers are all our patients. Like it’s like we have people that I know even follow us like in Florida and New York just because they loved the way Dr Leeman is. Or they’ll say, “Oh he’s so great. Like I really I wish I could,” I’m like, “If you’re ever in Austin, come visit us. Like our doors are wide open.”
Tim: Wow. It sounds like you guys are culturally committed. That’s the phrase that comes to mind. You’re culturally committed to not only marketing best practices but creating a world class patient experience. And the two kind of go hand in hand a little bit, right?
Dr. Leeman: Yeah.
Dr. Leeman: I mean with that you have to have the, culture will trap process and systems. If your culture is not right, you’re not going to be successful. And the culture has to be, you know, that has to come from me and I have to set it for the rest of the team and then hold them accountable to living up to our core purpose. And the core purpose is to improve the quality of life of our patients. I mean that’s kind of when you, when the rubber hits the road or the blue part of my claim. It’s just improving quality of life. We need to singularly focus on that and then make sure that, you know, they know our core and then what are we doing to each and every day, each and every minute that we’re at work here, to improve that outcome or to improve that quality of care of that patient.
Tim: Yeah. And you — like I said, you’re walking it out. What’s your favorite treatment, Dr Leeman? Do you have one?
Dr. Leeman: My favorite surgical treatment — I enjoy actually doing rhinoplasties my favorite things sort of for me, you know, it kind of gets my juices flowing a lot. It would be a combination case where I’m looking at doing not only the aesthetic appearance of someone’s nose but their functional outcome because I don’t really think you can — you should separate them. There’s a — I know, you know, physicians out there that kind of focus on maybe just the aesthetics of the nose and not really the function.
But I tend to want to own the nose and get the nose to work the way it should work, but also fit the patient’s face precisely how they feel and I agree that it should fit their face and get the aesthetics right, so that kind of juices me up. And I also enjoy, you know, actually enjoy liposuction, body contouring and back grafting. I think back grafting can create amazing contours with some liposuction and some fat grafting and natural breast augmentation.
So there’s so much that gets me juiced, Tim. I just enjoy just enjoy just-.
Tim: You love it all-.
Dr. Leeman: Making patients happy, exceeding their expectation, delivering high quality results. And you know, like I told the — you know patients are a big deal here. I mean we don’t take it for granted that patients are showing up that our phones are ringing. I mean, we work on it. We want to, you know, continue to do five star service across the board. And I tell the team all the time, but we need to do excellence in everything. Everything that we’re doing, we need to keep a level of excellence.
Tim: Amen. Now do you do any non-surgical stuff or non-invasive stuff I should say?
Dr. Leeman: Yeah, we do a fair amount of it. We do a lot of cool sculpting. Of course we do all the fillers, the Botox. The vive, which is radio-frequency vaginal rejuvenation, we’ve done a lot of that stuff. And being — I’m always looking at bringing in new technology, but new technology with a critical eye and something where, you know, the company and myself are aligned missionally that you know, that I can see that their best interest is really for the patient, not necessarily to show to sell another machine and then disappear. I want to partner with, you know, laser manufacturers that are going to be committed for the long haul and they’re going to get to really put the patient first, over profits. Bum.
Tim: Yeah. Boom. It comes — it’s amazing — like you guys are amazing and I don’t just mean to say you’re amazing. You’re authentic people. That’s what drives businesses, I mean. It’s like people — you can’t make up who you are-.
Ruby: Yeah, absolutely. Or they come into the practice and they’re like, “Oh my God that’s you on the phone?” I’m like, “Yes, and we were talking about this and like how was your vacation?” So it’s like, we really try to give them that personal touch, because honestly if I was a patient that’s the way I would want to be talked to.
Dr. Leeman: I don’t know how you cannot be anything but authentic, Tim. I mean-.
Tim: People struggle with that-.
Dr. Leeman: You’ve got to walk and then you’ve got to figure out what I’m I like? You are who you are. It’s like your record is what your record says who you are, you know?
Tim: You know, what’s funny? I find that you when people get screwed up and I don’t want to digress too much, but you when people get screwed up. I talk about this all the time, is the whole notion of comparative living, right? So they, say, “Well man, the guy across the street from me is doing x, y, z better than me. So I’m going to pretend and try to be someone I’m not and say things that aren’t necessarily in alignment with who I am because I just got to keep the thing going.” And what they failed to realize is that it’s shortsighted, right? And people, are going to-.
Ruby: People are going to call you out especially on social media. They’re not going to be afraid to troll you and be like, “Look, you’re fake. And I don’t appreciate that and I’m actually going to go with someone that’s real and is going to be honest with me because it’s my health and it’s my body.” And it’s like you want to give the people the confidence that you are who you are and you’re actually going to help them. Like, you’re not just some weird person trying to like copy Sally too, over there across the street.
Tim: I agree. And you know what I always tell people, Ruby, I always say the most important thing, because remember your obviously your digital impression or your digital appearances going to be most likely first, before they get you’re not digital experience. So I just tell people you’re click experience has to be equal to your brick experience. [Crosstalk] [0:25:01] if you pretend to be something in the click experience and then they show up and the brick experience is totally different, they’re going to blow up, right? That’s where the frustration is going to come in. They’re going to say, “You know what, you duped me and I don’t like that.”
Dr. Leeman: You got to have synergy.
Tim: You have to have synergy. And I say; by the way, if you want to be the cheapest Botox provider in the world that can get same day appointments, just say that, just say it, “We’re cheaper than everyone else. You can come in and get an appointment. We are not be-.” Whoever you are, just be that, right.
Dr. Leeman: Be true to yourself. That’s it.
Tim: Be True To Form. That’s why the podcast it’s called True To Form.
Dr. Leeman: Hello, True to Form. Bum.
Tim: So now we’ve got to wind this thing down. But the most important thing, clearly you’ve been at this for a fair amount of time Dr. Leeman and, you’re one of the leaders. So is there a couple of little, you know, nuggets of wisdom that you could provide for your colleagues that say, you know, maybe there — you’ve learned a couple things over the past few years that you’d want to share with them?
Dr. Leeman: You know, I — of course going to medical school, you don’t learn how to run a business. And I would say over my years of being somewhat of an entrepreneur and you know, a small business owner, I’ve made many, many mistakes, but I’ve learned a lot of valuable lessons along the way. And one thing I think that I’ve learned that is irrefutable is that culture is everything. Culture is a game changer. If you get your culture right and get your team right, you’ll have a winning formula. You got to have balls. If your culture is great but your team is, ‘eeh’, it’s not going to work.
You need the combination of a culture and the team, you know, just A players. As much as you can get your A players hands on them, keep them, treat them well, show them respect, show them love and your business will — you’ll be successful. They’ll be successful. You can’t do it alone. It takes, you know, we have a fairly large team here and it takes everyone doing their job and kind of rowing the boat in the same direction. So-.
Tim: I’m going to put you on the spot a little bit here, because first of all, I now know what the subject line will be for this podcast. Culture plus team equals success. That’s going to be the name of this podcast.
Dr. Leeman: That’s good, love it.
Tim: Because it’s come up a few times. And — but what — so this issue I struggle with all the time, and I said this one time before in the podcast, it sounds like complaining. So I was at this event in Beverly Hills and I was speaking, and you know it was a track. So there were a bunch of people in there doing procedures and sharing procedures. And then the funniest thing that the venues have this weird way of juxtaposing, talking about doing treatments and procedures, and they bring a guy in like me to talk about business and it’s a weird transition. But yeah, I kind of started out.
[Indiscernible] [0:28:09] I was getting ready to get up and give my talk to about a hundred people in the room, and more than half the room took that opportunity to go get a coffee, use the men’s room. And I was going to do my best 15 minutes on leadership and culture, and everybody left. And so while part of this sounds like sour grapes, it was more to me thinking, Wow, what in terms of the value that elective medical folks at some level place on leadership, it’s not — it doesn’t seem to be very high – leadership and culture.
And I say that because, you know, I’ve been part of three startups, they’ve all been in the Inc. 500, I led teams of 20 people and I’m like, I don’t know everything, but I know a little, I can do 15 minutes pretty good. And it seemed like people had no interest in that. And I was like, “Man, I feel like we’re really missing the boat.” And what do you say — last lesson I want you to give, what do you say to that surgeon provider who says, “Well, I’m a surgeon, the rest is up to my practice manager, don’t bother me with that.”
Dr. Leeman: I would say that could be a slippery slope to be on. You have to — it’s ultimately that surgeon’s practice and they need to have the pulse of the team. They need to have leadership. You can delegate to a manager to some degree, but I mean, if the team doesn’t see, I mean, if the team doesn’t see you walking the walk, it’s going to be hard to get the team to buy in to that culture. So, I don’t know. I think that’s not a good way to run a practice in my opinion. I think, you know, ultimately, you need to, you know, yeah — I spent a lot of time going to some business classes, reading business books. You need to invest, you need to educate yourself. You need to learn these things because it will improve the bottom line of your practice. It just will.
Tim: And it will improve the quality of life of your employee, your team members, your patients, everything. So with the glass couple of minutes we have left, what’s going on with you, next? Are you speaking anytime soon or what’s exciting for you?
Dr. Leeman: We just got off an amazing event. We did our summer makeover event. We had a blast. We had some great interactions, some great specials here. That was huge. Our next big event is going to be in October. It’s going to be coming up. It’s going to be — I believe October 26 that’s going to be our gorgeous and competent event for the holidays. That’s going to be a really cool event for us. And we’ve got some awesome specials. And then also, you know, of course, you know, part — every time I do something, I’m always giving back to the community.
That’s part of who I am and my core is I believe you need to give back. I’ve been blessed with many and I feel like I need to honor to those who are less fortunate. So we always partner with someone. On our last event, we gave 5% of our proceeds to the American Red Cross. This next event we’ll probably do the Toys for Tots and Safe Alliance, and just you know, just — it’s good to give back. I mean, I think you guys are kind of cut from the same fiber and that you guys also do a fair amount of charity work and you know, it just feels right.
Tim: I don’t know that there are many things you could do in life that make you feel better than giving something away.
Dr. Leeman: Yeah. It just feels right.
Tim: Right. And Ruby, how about you, what do you got going on? Trying to get to a million Instagram followers, what’s coming up?
Dr. Leeman: [Indiscernible] [0:32:08].
Ruby: I don’t want to get obsessed, lifeboat feature. My goal, I’m like, I want to play up because you can’t put any like external links onto Instagram. And I’m just like, “I see what you’re doing. It’s okay. I’m not mad. I’ll get there.” It just fuels me to work harder because I’m just like, “I love it.”
Tim: I heard that 10,000 things change.
Ruby: Yes it’s 10k. You’re correct.
Tim: We’ve actually [crosstalk] [0:32:31].
Ruby: That’s my goal for the end of the year; I want to get that 10k-.
Tim: I tell you, it’s funny. We just, you know, we’re a digital marketing company. We spend — we’re like the cobbler story, right? We spend a lot of time on bumping other people and- We finally hired just a person dedicated to moving [crosstalk] [0:32:48]-.
Ruby: [Inaudible] [0:32:49]. I was like, that’s where we went on our tangent about like social media analytics and like how we are — we hate the fact that the algorithm changes like every two seconds. And I’m like, “I know.” And we were like venting to each other. It was like almost two hours later and I was just like, “Oh my God, I have to get back to work.”
Tim: Yeah. Well, so the girl we have, she got us from 900 to 3,600 Instagram followers, pretty quick. And I was really impressed. And it’s about the quality of followers and all that. But she gets [crosstalk] [0:33:17].
Ruby: And never buy followers. If you’re listening [inaudible] [0:33:18] It will shut down your account and it’s a waste of money.
Tim: By the way, advice from the experts.
Dr. Leeman: That’s right.
Ruby: Please don’t do that. Oh my gosh.
Tim: Hold on guys. So people who want to hear about your upcoming event, where can they go to find out about that, Ruby?
Ruby: So they can either follow us on our Instagram and it’s @dr.leeman, so D-R period, L-E-E-M-A-N. And then if they want they can obviously go to our website, drleeman.com. You can follow us on Face book. Again, it’s Dr. Daniel J Leeman, and if anything they can give me a call here at the office or you can call the office. Anyone in here in the office is able to answer their question.
Tim: And what’s that number?
Ruby: The number is 512-900-4714.
Dr. Leeman: Boom. There you go.
Tim: Guys listen, I love — this is one of the best podcasts we’ve done and I know the listeners are going to love it and they’re going to love you Dr. Leeman, they’re going to love you Ruby, and we’re so grateful for — I know how busy you guys are and it’s late in the day and you’re exhausted and you’ve been — I’m always so impressed Dr. Leeman, I’ll leave you with this. When I watch someone doing — first of all, I don’t understand how someone could watch people doing procedures on the internet or Facebook or Instagram, whatever. But they do and sadly I’m one of those people.
Ruby: [Inaudible] [0:34:40].
Tim: Watching someone do hardcore liposuction, I’m like, “These guys are like freaking people going [crosstalk] [0:34:50].” I’m like, man, “These guys are like lumberjacks.” It’s hard work.
Dr. Leeman: It’s hard work. It’s physical, but I mean, I’ve always enjoyed working with my hands, so it just feels good to me.
Tim: Well, and this felt great to me guys. I really appreciate it. I want to thank you and I want to thank our listeners. Get ready for our next podcast coming up. We can’t wait to see you there and I hope you guys visit Dr. Leeman and send Ruby an email. Check her out on Instagram. Guys, I want to thank you once again and we appreciate it. Have a great day everyone.
Dr. Leeman: Thank you Tim. All right Bye-.
Ruby: Thanks. Bye everyone and come visit us Tim-.
Dr. Leeman: Bye. We’ll see you, bye.
For convenient listening on the go, feel free to subscribe to True to Form on your favorite music apps!