With all of the hoopla surrounding social media engagement, it may seem as though email marketing is becoming a thing of the past. Not only is this not the case, but actually the exact opposite is true. In a recent survey, 77 percent of participants reported that they still prefer to receive permission-based marketing via email. With that many people actively interested in email marketing, it’s time to ask yourself this – are you under-utilizing your email marketing campaign?
Email Marketing Doesn’t Always Mean Discounting Your Services
Should you send out an email campaign when you are offering a discount on a specific treatment or service? Yes, absolutely. But that doesn’t have to be the only way that you utilize your email marketing, and you don’t need to create a discount for the sole purpose of sending out an email to your patient base.
How Else Can You Utilize Your Email Marketing?
At Crystal Clear, our business is what’s good for your business. Email is one of the most cost-effective forms of marketing, and the ROI and conversion rates will speak for themselves. Knowing when and how to properly utilize this powerful tool may be the key to helping your medical practice develop and grow, and we can help.
Keeping Your Medical Practice Top-of-Mind
Have you ever wanted to check in on patients you haven’t seen for awhile? With email marketing, you can! A “this is what’s happening at our practice” update not only helps your patients feel included, it also keeps your brand fresh in their memories.
Seasonal Services
Between skin care treatments for the winter, laser hair removal for the summer, and mole removal for back to school, there’s a service for every season, and this is a great way to engage your patients year-round. Every medical practice has its slow months, but spotlighting a seasonal service can help bring your patients in all year.
New Technology Announcements
Do you have a new laser, body contouring, or skin tightening system that you want to show off? With aesthetic technology constantly advancing, chances are your patients will be just as excited as you are to learn that you’ve got a new machine at your practice. Even if they have never heard of the technology, a well-crafted email can make them curious enough to come see it for themselves.
Discounts are great for getting your patients in the door, but discounts aren’t everything. A timely, comprehensive email marketing campaign can keep your patients engaged and interested all year, and at Crystal Clear we can help you develop a successful campaign that is tailor-made for your medical practice. Contact us today to find out more about email marketing and get started on your strategy. We look forward to hearing from you!
