As recently as February of 2016, consumers reported email as their number one preferred form of communication between companies and themselves. There are a couple reasons for this, but they mostly boil down to convenience. Customers like the convenience of being updated about their favorite brands without it being intrusive to things they enjoy (like their favorite TV shows or radio stations), and businesses love the set-it-and-forget-it way email marketing is conducted.
If you haven’t sat down and created an email marketing plan, or your email marketing consists of only 1 or 2 email a year, it’s time to really stop and think about what email marketing can do for your medical spa.
At Crystal Clear Digital Marketing, email marketing is only one of the many marketing arms we can do for you. We also do content marketing, website optimization, help with your inbound phone calls and more. And it’s all a phone call away.
Email Marketing for Medical Spas
The great thing about email marketing for your medical spas is that it only gets better with time. Email used to be something that people only saw every once in awhile when they logged onto the internet from their home computers. Now, with the advent of smartphones, emails are viewed almost instantly and from wherever your patient is at the time.
This instant viewership is why it’s so important to have a strategized email plan. So much of marketing is simply remaining at the top of your patients’ mind, so by having a strategized email marketing plan you are able to communicate with your customers in an effective and fun way!
What Makes Email Marketing Successful?
It all goes back to being on the top of your patients’ mind. It’s obvious to think of email marketing as a means to tell everyone about the latest and greatest deals you have, and that is most certainly a big part of it, but it’s also about the little pieces of communication as well. It’s wishing your customers a happy holiday, telling them what’s new around your office and telling them about a new procedure you’re starting.
One of the best things about email marketing for your medical spa is that we can customize your emails to exactly what you want to communicate. There is no “one size fits all” solution to email marketing. You are a unique business with a unique voice and we can create a year-long campaign that fits your needs.
How Will I Know My Campaign is Successful?
Your email numbers are all part of our monthly reports. We will be able to tell you everything from how many people are opening your emails, to the quality of the email addresses you’re receiving. Once a variety of emails have gone out (offers, holidays, updates etc.) we will then go over with you the best performing emails of the bunch and analyze why they were so successful. We will then craft future email messages to mirror the successful ones and, voila! You have an updated and successful email campaign.
Crystal Clear knows that not all medical spas are created equal, so a medical spas email marketing campaign shouldn’t all be the same either. We are proud of our email tool and feel it’s one of the key aspects of our business, and a key aspect to helping grow yours. Whether you’re currently with Crystal Clear, or if you’re looking to find the right marketing agency for you, contact us for more information about email marketing for medical spas.