The wide world of digital marketing can be a scary place for plastic surgeons, doctors, practice owners, and other medical practitioners. Around every corner, it seems there’s someone trying to get you to buy something and predicting Doomsday to your practice if you don’t. At Crystal Clear, our name says it all – we’re here to set you up for success with what you need to help your practice grow and develop in the online space as well as debunk the myths about what you don’t need. Email marketing for plastic surgeons is definitely a strategy that you need for your practice.
At the end of the day, we understand what you want – more patients, more conversion from your website, more growth. When you sign up for the Crystal Clear experience, you get all of the resources necessary to make that happen, including one-of-a-kind email marketing via our own software – the Social Patient Center, or SPC. If you’re still on the fence about how lucrative email marketing can be for you and your practice, here’s a spoiler alert: you’re missing out on great opportunities.
It’s Not Always About Discounts
One of the most frequent reasons our clients give for wanting to opt out of email marketing is, “Well, we don’t really give discounts at our practice.” Great news! You can build a super successful email marketing campaign without having to discount any of your valued services. While running discounts makes sense for some practices, it’s not a cookie cutter solution for everyone, and there are multiple other ways to engage your current patients and reach out to potential patients.
New Procedures? New Technologies? Let Your Patients Know!
Have you developed a new surgical procedure? Do you have a new laser-based technology that you’d like to spotlight? These are just a few examples of how you can still make email marketing for plastic surgeons work for you. Engaging your current patients and reaching out to potential patients with new services and technologies shows that your practice is growing and continuing to meet changing needs, and it may make the difference between the phone ringing at your practice or your competitor’s practice.
You Can’t Manage What You Can’t Measure
In addition to being one of the fastest and most convenient ways of communicating with groups of people, email marketing also allows us to see the math behind how your campaign is performing. How many people are opening the email? What’s the quality of the email addresses that you’re getting from your patient base? In the grand scheme of digital marketing, everything comes down to math, and we can go over these numbers with you during your monthly reports so we can optimize your marketing strategies where necessary.
Email marketing is not only a critical part of the Crystal Clear experience, it is also one of the most beneficial tools plastic surgeons and other medical practitioners can use to reach out to patients and keep them engaged. Whether you are already a member of the Crystal Clear family and want more information or if you haven’t signed up yet, contact us today to find out more about email marketing for plastic surgeons. We look forward to hearing from you!