There are multiple ways to communicate in the 21st century, but email remains one of the fastest, cheapest, and most convenient methods. As a cosmetic surgeon with a growing practice, chances are that you utilize email for most of your correspondence, but what if I told you that it can also change the way you do marketing? Email marketing for cosmetic surgeons is not only an integral part of your digital marketing strategy, it can also help you reach multiple groups of patients in ways that aren’t possible through other means.
After 16 years in the industry, we still experience cosmetic surgeons, doctors, and other medical practitioners who aren’t sure if email marketing is appropriate for their practice. It is a common misconception that an email marketing campaign must include a discount of some kind, which does not always apply to cosmetic surgery practices. At Crystal Clear, we are here to debunk the rumors of the digital marketing world and steer you and your practice in the right direction so you can find, serve, and keep patients profitably.
Do: Reach Out to Past and Future Patients, not just Current Ones
For an email campaign to be successful, it needs to reach the right people. While many physicians believe that email marketing for cosmetic surgeons only applies to current patients, this aspect of digital marketing can also be used to re-engage your inactive patients and encourage your prospective patients to call or fill out an online form.
Don’t: Limit Yourself on How You can Reach Your Patients
If we have said it once, we have said it a million times – you do not have to discount your services in order to have an email marketing campaign. Do you have a new surgical technique that you have developed? Are you hosting an event at your practice so patients can learn about you and your services? Patients respond to more than just discounts – you may be surprised about what gets them from their mobile devices into your waiting room!
Do: Link Your Email Campaigns Back to Your Medical Marketing Website
One of the main end goals of email marketing for cosmetic surgeons is to drive patients to your website so they can call or fill out an online form. Making sure that your medical marketing website is mobile-friendly and up-to-date with all of your services is a must to make sure that your patients are getting the most accurate experience when they click.
Don’t: Let Other “Experts” Talk You Out of Your Campaigns
During this, one of the highest points of the technological age, many newcomers to the digital marketing industry consider themselves experts on what is going to work for your marketing strategy. At Crystal Clear, we not only speak from experience and the most current trends in online marketing, we also carry a high rate of client satisfaction.
If you’re ready to take your cosmetic surgery practice into the 21st century with email marketing, contact Crystal Clear today to get started and become a part of our family. We look forward to hearing from you!