In Edge of Tomorrow Lt. Bill Cage (Tom Cruise) is doomed to relive a brutal, space-age military skirmish that results in his own death. It’s
kind of like Groundhog Day on steroids and with guns. And it’s not a model for digital marketing practice.
Every day, we at Crystal Clear meet with potential clients and try to stop them from making the same mistakes over and over. It’s to the point where we feel like WE’RE the ones who got caught in a time loop. And we want to get out.
Here are just some of the
digital problems that we see, again and again, among practices belonging to cosmetic dentists, plastic surgeons and cosmetic dermatologists:
- Websites that don’t work on smart phones
- Dated and / or unoriginal content
- No thought about SEO (Search Engine Optimization)
- No blog
- No social media
- Lack of metrics for the digital tools that are in place
- No coordination between digital tools.
Unfortunately, and unlike the Edge of Tomorrow’s hero Tom Cruise, physicians in the real world can’t live by the mantra. Live. Die. Repeat. As the cliché goes, time marches on – in some cases without us. Every day that you delay putting a digital marketing platform in place is a day that you lose patients and the revenue they represent.
So what’s our message to cosmetic dermatologists, plastic surgeons, health and wellness physicians and cosmetic dentists, to name a few?
Today’s social patients demand a website that works on their phone, a practice that pops up at the top of their search, and ongoing (and meaningful) engagement through social media – just to name a few. In short, they require – and you need to build – a total digital platform.
Obviously, this is all too much for a busy physician practice to stay on top of. That’s why we at Crystal Clear exist.
We can create a streamlined digital marketing system that will help you find, serve and keep more of today’s “social patients.” What’s more, we can enable you to do so more profitably and more easily. So you can go back to doing what you do best – caring for patients.
So call us. Write us. We can help you break out of the time loop.
