If you’ve been following Crystal Clear Digital Marketing, you know that there’s a lot we can do for you. From building SEO-optimized, mobile-friendly websites and 100 percent unique content to developing engaging social media campaigns and automating your patient relationship management with our revolutionary Social Patient Center software, choosing us for your digital marketing needs means you are working with the best in the industry.
But as highly qualified as we are to help you, it is also important that you and your staff have processes in place, so you are ready to start turning leads into patients. At Crystal Clear, it is our job to help you find prospective patients who are looking for services in your area. But the transition from lead to patient isn’t over once we’ve handed you the information. It’s up to you and your staff to have a cohesive plan in place.
Improving Internal Processes
A medical practice’s strength comes from within and how well it is run. If you think your practice is already well-run and polished, you may be surprised. When asked to demonstrate how the staff answers the phone and handles new patient information and forms, we’ve seen many practices arrive at the same surprising conclusion – that they could work smarter, communicate more solidly, and become more efficient as a team.
Internal processes may seem like small potatoes in the grand scheme of growing and developing a medical practice. You may ask, “Shouldn’t we be focusing on finding new patients and engaging the patients we already have?”
Yes; finding patients is absolutely important, but so is keeping them and serving them profitably. At Crystal Clear, we are professionals at helping you find, serve and keep, but having inefficient internal processes can cause you to lose potential patients before they even reach your door.
Don’t Be Your Worst Enemy
When it comes to your medical practice, reaching outward with marketing campaigns and a professional website is only half of the process. The rest comes from strengthening your staff and your practice from within. That means:
- Teach your staff how to answer the phone. It’s not enough to just say hello; be upbeat, positive, and approachable to whoever is on the other end. The transition from lead to patient often starts with the first phone call, and first impressions are everything.
- Have one uniform process for how to handle new patient forms and information. Your patients want these details to be as streamlined and simple as possible. Keeping yourself organized and on the same page will ensure that each member of your staff establishes new patient relationships comfortably and confidently.
- Establish strong communication between staff members. To function as one cohesive unit, all members of the team must receive the same training and stay on the same page.
The best part about your staff exuding a positive attitude is: even if it’s not a great day at your practice, answering the phone and greeting patients like you’re excited can actually turn the day around. It may sound cheesy, but the impact it will have on your patients and your staff will be mindblowing.