In today’s increasingly digital world, developing and maintaining a strong online presence is an essential part of any doctor marketing plan, but unfortunately, this is easier said than done. Doctors and other healthcare professionals already are being pulled in countless different directions, too many of which have little to do with directly caring for patients. Are doctors supposed to become online marketing experts and full-time medical bloggers now, too? Thanks to automated marketing services provided by Crystal Clear Digital Marketing, the answer is no.
Doctor Marketing FAQs
How can Crystal Clear Digital Marketing help you increase your online presence while actually saving you time? To help explain, here are some of our most Frequently Asked Questions (FAQs) about building your online presence.
My Practice Is Doing Fine: Why Does Online Presence Matter to Me?
In an ideal world, the best doctors would earn the best reputations by simply providing excellent care to their patients, building their practice in the old fashioned way. Aren’t existing patients retained and new patients attracted to a medical practice, not by doctor marketing, but by the quality of the care they receive?
In a way, these inclinations are not wrong: they are just outdated. In today’s world, the very means by which one spreads word of mouth and builds a reputation for quality care is through an online presence. And online presence is not only essential in attracting new patients: it also has become a vital component of retaining existing patients, as well.
Building Online Presence Requires a Multi-Pronged Approach
When it comes to doctor marketing, many people envision an online presence involving a website with periodic blog posts and maybe the occasional bulk email blast, but an effective online presence demands much, much more. This is just one of the ways that Crystal Clear Digital Marketing takes the burden of doctor marketing off of the doctors themselves, by staying on top of the latest trends and technology so you don’t have to. Here is just a brief list of some of the services we provide:
- Social media marketing
- Email marketing
- SMS marketing
- Online reviews and surveys
- Two-way text communication
- Notification center
- Opportunity management
- Multi-location scheduling
- Integrated practice marketing
- Opportunity managing
- User productivity reports
- Patient quoting and billing
- Integrated payment processing
By delivering these services with 85% automation, Crystal Clear Digital Marketing can fulfill the role of an entire department devoted just to online presence and doctor marketing. And because doctor marketing is all we do, we stay on top of the latest trends and best practices, leaving you to stay focused on the reason you got into medicine in the first place: helping patients!
Online Presence Involves All Aspects of Your Business
As you can see, online presence has grown to entail much more than just conventional marketing. Online presence now encompasses all aspects of a healthcare practice, from outreach to future patients, to communicate with existing patients, to managing invoices and processing payments. In short, if you haven’t been focusing on building your online presence, you’re already behind, and you might not even know it yet.
I Already Have a Website: Isn’t That Enough?
The days of every company setting up its own website and passively waiting for customers to find it are over. As more and more businesses have transitioned to the digital sphere, the fight for online presence has become increasingly competitive, and in order to reach future patients and maintain a relationship with existing ones, it is essential to meet them where they are. Increasingly, that means having a robust social media marketing plan.
You Don’t Have to Do It All
Already feeling overwhelmed just by the thought of having to stay up with what is trending on social media, the latest marketing techniques, and what kinds of posts are generating the most attention? We relieve that burden because focusing on medical marketing and online presence is all that we do. We immerse ourselves in digital doctor marketing so that you don’t have to. We live it and breathe it because we know that, in the end, the success of our doctor partners means our success, too.
It’s time to ditch the outdated concept that simply buying a domain name and putting up a website with basic information about your practice amounts to a sufficient online presence. Practitioners taking this approach to doctor marketing are increasingly being left in the dust by more innovative competitors, who may not even be offering the best medical services but, because they have the most comprehensive online presence, are attracting and retaining the most patients.
Who Has Time to Build Online Presence When They Have a Business to Run?
At Crystal Clear Digital Marketing, we understand that, when it comes to marketing, oftentimes the problem is not a lack of desire but lack of a key resource: time. Doctors and other healthcare providers are forced to wear too many hats: expert medical practitioner, business manager, human resources specialist, accountant, and marketing department director. Each of these could be a full-time job in and of itself.
That’s why Crystal Clear Digital Marketing prides itself on simultaneously improving a doctor’s online presence while also relieving the amount of time that doctor needs to spend focused on marketing strategy and implementation. How do we accomplish this? By automating 85% of patient education and outbound marketing, we are able to expand your online presence while lessening the time burden on you. In this way, Crystal Clear Digital Marketing can actually save you time while growing your business, leaving you to focus on your increased patient load.
Social Media, Bulk Emails, Online Surveys: Is It All Necessary?
It is no secret that the online world moves fast and is only moving faster by the day. What was a tried-and-true strategy yesterday may prove to be hazardously outmoded tomorrow. As a dedicated doctor or other healthcare provider who already feels swamped just keeping up with the basic day-to-day demands of your own chosen profession, how are you supposed to stay abreast of the latest trends in online marketing?
With Crystal Clear Digital Marketing, you don’t have to. As we’ve said, we live and breathe this stuff. We stay on top of the latest marketing trends, online traffic patterns, and communications technology to make sure that you automatically stay on top of the latest strategies in a complex and constantly evolving online marketplace.
Do What Your Patients Do: Go with the Expert!
When someone is in need of medical treatment, they go to the experts who have spent years studying and practicing in the relevant field. That is why you have worked so hard to hone your skills as a medical provider. The same is true for building your online presence. Don’t start from square one and feel like you need to invent everything from scratch. This would be like inventing your own cure when you got sick. Instead, contact the experts. This is what we do.
I Already Have More Patients than I Can Handle: Should I Build a Larger Online Presence?
Unfortunately, many great medical practitioners believe that they can continue “business as usual” without a top-notch online presence until it is too late. What these doctors and other medical providers failed to realize is that, in today’s world, an online presence is not merely about attracting future patients but also about maintaining strong ties with existing ones.
Don’t Let Your Patients Get Poached
Doctors who don’t come to terms with this reality may find their one-time patients being poached by other doctors with a stronger online presence who, unbeknownst to the non-online practitioner, may have been targeting the doctor’s clients digitally for months or even years. As the old saying in business goes: If you’re not growing, you’re dying. Unfortunately for many medical offices, the reality is that an online presence is essential to continued growth, but this may only become apparent when it is too late to recover. Don’t let this be you! Contact Crystal Clear Digital Marketing today to see what we can do for you!
Is Your Business Online?
For a time, having an online presence seemed like something that was nice but nonessential. In the past, a simple website may have been sufficient to demonstrate to both current and future patients that a medical practice was at least “dipping its toes” into the new digital frontier. However, in today’s world, that same outdated, infrequently updated website risks sending the exact opposite message: that this medical practice has not kept up with the times.
The simple truth is that an increasingly large proportion of today’s business activity takes place, or at least is initiated, online, and the healthcare industry is no exception. If you lack a strong online presence, you and your practice are largely invisible to a huge number of potential patients and even, to a large extent, your existing ones. And don’t fool yourself. While your online presence lags, countless competitors are rushing to fill the void.
Don’t allow yourself to fall further behind in the ever-growing digital divide! Contact Crystal Clear Digital Marketing today to learn how we can help grow your online presence with a personalized doctor marketing plan!
