There is no doubt that, when planned correctly and done well, digital marketing for plastic surgeons leads to great things. But for Dr. Gregory Chernoff, a digital marketing strategy with Crystal Clear led to something much more – a better way to further the efforts of his charity, The Survivors of Violence Foundation.
At Crystal Clear, we not only represent world class customer service and a digital marketing experience you can’t find anywhere else, we also represent doctors, plastic surgeons, and medical practitioners who give back. These healers and philanthropists are some of the most selfless and hardworking people we know, and we are proud to do whatever we can to serve them. For Dr. Chernoff, we not only helped him develop the online presence of his practice, but our team also assisted him in developing his foundation’s website.
Dedicated to Helping Survivors of Violence
With practice locations in both Indiana and California, Dr. Chernoff is a busy surgeon. With three board certifications in facial, plastic, and reconstructive surgery, Dr. Chernoff’s expertise is in high demand. But after the Oklahoma City bombing of 1995, he would experience a patient that would add to his mission of helping others. The young woman had suffered severe trauma to her face and head and was severely disfigured. Dr. Chernoff dedicated his time and skill to reconstructing her appearance, performing $700,000 worth of plastic and reconstructive surgery at no cost. The woman was both physically and emotionally transformed, and the two then came together to form what is now The Survivors of Violence Foundation, helping improve the lives of survivors of violent abuse, acts, or injuries through free surgical correction of injuries, physical scars, and non-healing wounds.
How Digital Marketing Gives Back
At Crystal Clear, we wanted to not only help set Dr. Chernoff up for success with his medical marketing website, but we took the collaboration one step further by also giving The Survivors of Violence website a makeover to help Dr. Chernoff from a marketing standpoint and reach those who are in need of these life-changing services.
“We are extremely grateful to Crystal Clear for donating their time to help us put together the website and social media for this foundation and keep it going,” a member of Dr. Chernoff’s team said. Through combining digital marketing and a worthy cause, Dr. Chernoff’s foundation continues to expand and is now also rehabilitating gang members who want their tattoos removed.
The Survivors of Violence Foundation holds frequent fundraising events, including an upcoming benefit on May 16 at the Indianapolis Motor Speedway featuring appearances by Mario Andretti and other legendary drivers. One hundred percent of the proceeds will go toward injured drivers and the foundation. Click here for more information or to donate.
Digital marketing for plastic surgeons matters, and sometimes it leads to more than just a medical marketing website. To become part of the Crystal Clear family, contact us today to get started on your own digital marketing journey. We look forward to hearing from you!