Dentistry is something that will never go out of practice–competition is at its highest in different medical practices across the board. This makes it essential to keep up with today’s digital age. Aside from sending out cards around the holidays reminding clients to schedule their teeth cleaning, how else can dentists reach out to old and new clients? It can be overwhelming trying to understand the digital age we are in and how to optimize the formats of social media when advertising specials or finding new clientele. Luckily, digital marketing for dentists is not as difficult as it seems to be. Crystal Clear Digital Marketing can help you determine your company’s needs and stay ahead of your competition.
What is Digital Marketing?
Digital marketing is vital in today’s internet era, and the need for marketing techniques in this medium is only growing stronger. Digital marketing uses all marketing efforts on the internet and across devices.
Companies like Crystal Clear Digital Marketing that specialize in digital marketing help businesses make the most of their efforts across these platforms. We also monitor and analyze data and use that information to help connect the business to users all over the internet. Our marketing specialists can use social media, email, and other resources to help businesses connect to current and new customers alike.
Statistically, every business could enjoy the benefits that come with digital marketing. Every single day, people are using the internet more and more. People are shopping, writing, working, and connecting. Users have increased their internet usage by 5 percent since 2017.
Some companies operate solely online. There are hundreds of online-only businesses, and places like Amazon and Etsy are hot-spots for shopping and ideal for owning and operating a small business. Other online-only companies are likely businesses that only need the internet to do their work, like computer science, information and technology, writing, and more.
A Closer Look at Digital Marketing for Dentists
The world is constantly changing whether it is socially or culturally, and companies must keep up if they want to stay in business. Therefore, digital marketing for dentists is an important skill to understand. Since the late nineties, we’ve spiraled into a digital age, and it is becoming increasingly popular. If a business has not yet stepped into the age of digital marketing, now is the time. The question is, how can the method of digital marketing for dentists work best?
Internet Devices
It’s safe to say nearly everybody in the U.S. has a cell phone, and many people have access to or own a computer or laptop. When people need dental care, they do not roam around the city looking for a dentist. They go online on their computer or smartphone and search for close dental practices, or they could even type in “help with tooth pain”, which is when your practice can pop up. If your practice is not accessible online on any and all devices, then people may go to other practices that are readily available.
Online Reviews
Similar to the usage of the internet across all devices, you will also need some great reviews. Would you go to a restaurant that averaged one-star reviews? Probably not. The same can be said for anywhere else, especially at a dental office where people are putting their health and smile in your hands. It’s important to maintain a good reputation in your community, and a great way to do that is by receiving great reviews online. People often leave reviews on websites like Google, Facebook, and the ever-growing website and app known as Yelp. This is also a great way to offer excellent customer service since you could directly respond to a review or comment.
Videos
Whether you choose Facebook, Instagram, or YouTube as the platform for your video, people will watch. It will personify you and your dental team to prospective clients and may even make them feel more comfortable about coming in since for many, going to the dentist can be a scary and dreaded activity.
A dentist made a video called “How Long Does It Take to Become a Dentist?”, where he answered basic questions about schooling and the career. Recording this video benefited him in two ways; it helped those interested in the career and showed how knowledgeable and accredited he is to clients. He received over 55 thousand views on this video. As you can see, videos can be a great way to reach an audience.
How to Implement Digital Marketing for Dentists
There are different kinds of digital marketing. Any digital marketing company will know which tools to use, but it’s important to use a technique called search engine optimization, or SEO. SEO helps your social media page, advertisement, or website rank higher in search engine results. If you own a dental practice in San Jose, California, for example, and somebody searches “dentists near me”, good use of SEO could put your practice at the top of the list of results. There are a few different ways to use digital marketing for dentists.
Content Marketing
Our skilled content writers can create content for your website or blog and use keywords to help promote beneficial SEO for your practice. This is a great way to implement digital marketing for dentists, as they can write about your practice or offer general knowledge about healthcare, dental care, insurance, and more. We can use a variety of methods to promote your practice, such as:
- Writing blog posts
- Sending out emails
- Creating specials and advertisements
Social Media Marketing
Social media marketing can promote these posts and ads through various social media websites. This is extremely beneficial for digital marketing for dentists, as an increasing amount of people are using social media every day. We can use platforms like Facebook, Twitter, LinkedIn, and more to promote your business by increasing brand awareness, increasing online foot traffic, and helping to generate leads. In fact, 94 percent of social media marketers use the Facebook platform.
Email Marketing
Everybody has an email—perhaps even two emails. An email marketing plan is great for current clients of your practice, as well as potential clients. Email marketing is often used to announce discounts, events, and specials. If your practice is offering 50 percent off a cleaning, emailing this promotion to your clients is a great way to get them to come in. Email marketing can also be used to follow-up with clients, like providing reminders for existing appointments.
Turn to Crystal Clear Digital Marketing
As aforementioned, digital marketing is vital for the survival of any business. Digital marketing for dentists is a sure-fire way to increase and appeal to your clientele. In this day and age that is constantly moving, it is important to keep up and stay current, or else you may risk falling to the back burner. Using these digital marketing techniques for social media, SEO, and content, and even utilizing something as simple as email marketing, could rank you at the top.
At Crystal Clear Digital Marketing, we know you are busy running your practice. Let our team take care of your digital marketing needs so you can continue to focus on what you do best. Contact us today to speak with one of our experienced team members and get started!
