When you are trying to expand your dental practice, dentist internet marketing should be a key element of your strategy. Promoting yourself through online channels is both the most cost-effective and the most successful means of reaching new patients. At Crystal Clear Digital Marketing in Orlando, FL, we can give you the tools to excel in the world of online advertising.
How Can You Use Dentist Internet Marketing to Reach New Patients?
There are various steps to winning new patients through internet marketing. First, you can use search engine optimization (SEO) and pay per click (PPC) advertising to attract people to your social media. Second, you can wow these visitors with the quality of your content. Third, when prospects have demonstrated enough interest to give you their contact information, you can create targeted email marketing campaigns.
Search Engine Optimization
What Is Search Engine Optimization?
Search Engine Optimization is a strategy that involves harnessing the logic of Google, Yahoo, and other search engines. When a person types a question or a term into one of these websites, the results are ranked according to certain rules. By understanding these rules and building the structure of your website around them, your practice can rise in the rankings.
Why Is Search Engine Optimization Important?
Having your practice show up towards the top of the search engine results is critical for attracting new patients. Today, people use search engines to find everything from pizza delivery to swimming lessons. In an age where Google is the new Yellow Pages, most people who need a new dentist go online to find one. This is good news for your practice. It means that as long as you make your website visible, new patients will come to you before you need to go out looking for them.
Search Engine Marketing
In addition to making sure your website shows up on the first page of search engine results via organic means, you can pay these websites to promote it. When you choose search engine marketing (SEM), people who search for terms related to dentistry will see your practice listed towards the top of their results.
Pay Per Click Advertising
What Is PPC Advertising?
Search engine marketing is often in the form of PPC advertising. With this kind of digital advertising, prospects see a small listing for your practice on sites like Google or Facebook. You pay these sites according to how many people click on the advertisement and visit your social media.
Why Is PPC Important?
PPC advertising is a great way to get your name out because you are in control of how much you spend. Best of all, you only pay when people interact with your marketing material. To start, you establish a budget with the site(s) that will host your ad. Usually, you can indicate what geographic area you want to target as well as other demographic criteria. As a result, your advertisement gets seen by the prospects who are most likely to become patients.
What Are the Advantages of PPC?
One of the best things about PPC advertising is the fact that you can track how well your ad performed. Unlike print advertisements, PPC ads give you feedback. You can see how many people saw the ad and how many people responded by visiting your social media. That certainly beats putting up some print flyers and hoping for the best.
Understanding Social Media
Your social media is one of the best things you can build up to attract new patients. Beyond getting people in your doors, it can help you keep current patients engaged, win repeat clients, and ultimately build a community around your practice. There are many social media channels for you to take advantage of, including:
- Your own interactive website
- Other platforms, like Snapchat, WhatsApp, etc.
Why Is Social Media Important?
It is difficult to overstate the potential of social media for growing your practice. Today, the vast majority of Americans interact over these channels. 88% of people under age 30 have at least one social media account. Only in the 65 and older demographic are fewer than 50% of people actively using social media, but even the older generations are getting involved. An unexpected 37% of people over the age of 65 are swiping and liking.
How do people use social media when it comes to finding and/or evaluating you? For starters, they:
- Get more information about your practice after it comes up in a Google search
- Check out your practice after hearing about you from a mouth-to-mouth referral
- Send links to your Facebook and Instagram profiles when referring your practice
- Communicate with you and ask you questions
- Check out the services you offer
- Develop an impression of your facilities’ cleanliness and professionalism while viewing your photos and videos
- Get a sense of your expertise
How Can You Use Social Media to Your Advantage?
You can think of social media as a way to showcase your professionalism while creating a two-way street through which you and your prospects can communicate. When people land on your social media, you want them to be impressed. Having attractive visuals is essential, and so is posting lots of short videos, which tend to elicit a greater response than any other kind of content.
When you give patients the opportunity to post reviews to your social media, add comments, and give likes, you show visiting prospects that the level of patient satisfaction at your practice is high. User-generated content also tends to boost your search engine optimization. Fortifying your social media with educational blog posts and videos can give people valuable information and build up trust.
What Is Email Marketing?
Email marketing is an excellent way to provide prospects information about your practice. It consists of using email to conduct surveys, announce new services, provide introductory offers, share discounts, and otherwise stay in touch with the public. We offer software that allows you to create different email groups. For example, you can create one group for prospects and another group for patients who you hope will be repeat clients.
Why Is Email Marketing Important?
Email marketing strikes a fine balance between being personal and being automated. You can create mass emails that do not require work for each individual recipient. At the same time, you can make sure your emails are going to people who will be interested in the content. Best of all, you don’t need to spend money for every email you send. For this reason, it is more cost-effective than sending paper letters.
Is Dentist Internet Marketing a Lot of Work?
Yes, but it’s worth it, and we can help. The internet holds a wealth (literally) of potential for your practice. Getting your internet marketing to work for you requires:
- The right strategy
- Attention to your brand
- A good sense of aesthetics
- Some technological literacy
- A streamlined approach
With this formula and our expertise, you can attract many new patients to your practice. Our team offers digital tools that can help you develop and implement your strategy. Our software can fortify your search engine optimization, pay per click advertising, social media, and email marketing. We can put our expertise to work for you so that you can focus on what you do best: running your practice.
Grow Your Practice With Digital Marketing
In today’s digital world, you have more opportunity than ever to reach new patients. You also have the ability to control your image by curating your social media accounts. When you embark on marketing campaigns, you can do so in a way that is targeted to reach likely prospects via channels that are convenient for them. Because there are no physical materials when it comes to dentist internet marketing, there is no limit to how many prospects you can reach.