Many fans of AMC’s The Walking Dead are eagerly awaiting the season finale this coming Sunday. But while normal fans are looking forward to the gory zombie kills and the resolution of some major story arcs, I find my mind returning to the very first episode . . .
Why? Because it reminds me of how physicians and other healthcare providers too often feel in these post-Internet (if not quite post-apocalyptic) days. Let me explain.
In episode one, season one, Sheriff Rick wakes up from a coma in the hospital, alone with an IV hooked to his arm. Presumed brain dead in the aftermath of a road arrest gone wrong, he arises from his Hollywood slumber with no lingering effects from his TBI. That’s the good news.
The bad news is the zombies. When Rick lost consciousness, it was just another sunny day in rural Georgia. When he wakes up, he finds himself in a hospital abandoned hospital – or so it seems at first. Then he encounters a locked hospital door that says only “DO NOT OPEN.”
When he unwisely chooses not to take this advice, zombies pour out and Sheriff Rick flees, with his hospital gown flapping behind him. And so the show begins . . .
We don’t have any literal zombies in today’s health care system; nonetheless, for many physicians the simple blue skies of old-fashioned health care have been transformed into the seemingly dark night of the digital-era. But it doesn’t have to be that way.
It’s true, nothing is as simple as it once was. No longer can docs get away with just hanging up a shingle and maybe buying an ad in the yellow pages. Today, physician practices are finding they have to think about e-newsletters, Twitter, search engine optimization, electronic forms, Facebook, Web site optimization . . . the list goes on and on.
It’s no wonder docs sometimes feel under electronic siege!!!
We at Crystal Clear want to help. We can create a streamlined digital marketing system that will help you find, serve and keep more of today’s “social patients.” What’s more we can enable you to do so more profitably, and most importantly, more easily.
So don’t let the zombies of modern health care get you down. Let US beat back at least the electronic ones. Let us kill your digital zombies.
