When it comes to finding and keeping patients, dentists, doctors, and other medical professionals tend to have the same questions – How are these accomplished? Am I doing enough marketing? Could I be doing more? Am I using the right marketing strategies?
In his latest interview with Dentist’s Money Digest®, Crystal Clear Digital Marketing President Tim Sawyer touches on these subjects in the video below. While there are many marketing companies out there that are self-proclaimed experts, Tim and Crystal Clear speak from almost 20 years in the industry and know the latest and greatest in how you can find, keep, and serve your patients profitably – no matter how big or small your practice is.
The Keys to Effective Email Marketing
One of the most surprising things we learn about dentists is how little they utilize email marketing. In 2017 we have more ways than ever before to communicate with each other, but email marketing is still one of the fastest and cheapest ways to market your practice. So, what makes a good email marketing campaign for dentists?
Don’t Offer Specials or Discounted Services? Don’t Worry!
A common misconception is that email campaigns ALWAYS need to have a discount involved, which isn’t true. Email marketing can be a great (and free!) way to:
- Spotlight any new services or devices at the practice
- Introduce new staff members
- Highlight any events happening within the practice
- Attract different demographics and audiences
This not only increases your visibility to potential patients but also re-engages past patients who may have fallen by the wayside since their last visit. And here’s even better news – at Crystal Clear, our monthly reporting system can track and analyze the success of your email campaigns so you know what’s working and what isn’t.
Don’t Forget About Social Media
While we’re on the subject of fast and free ways to market your dental practice, social media cannot be overlooked. Regardless of what your personal feelings are about the necessity of Facebook, Twitter, LinkedIn, and Pinterest, social media is one of the top ways to drive traffic to your site. And as Tim suggests in the video, incorporating your galleries and reviews can make a huge difference in attracting both quality and quantity to your practice.
Are You Making the Most Out of Your Digital Marketing Strategy?
Call Crystal Clear today to get started and bring your dental practice into the 21st century. We look forward to hearing from you!