Often, when a practice begins to implement a digital marketing plan they discover a steep learning curve, technical questions they cannot resolve, and the need to hire additional staff to manage such programs.
Conversely, many practices that have employed third-party digital marketing companies to oversee these tasks have often found these firms to be one trick ponies. Some of them might be able to adequately deploy a website; but may drop the ball on comprehensive email / social media marketing or staff training.
By Jeffrey Frentzen, Executive Editor
Read more here THE Aesthetic Guide June 2018 Edition