When developing a website for a medical practice, our experts create web pages that are designed for the local customer. We’ll target keywords, help develop authoritative backlinks, design landing pages that feature contact forms, monitor reviews of the business and manage social media profiles.
Crystal Clear Digital Marketing also creates sites that automatically adapt to mobile devices, and which feature interactive tools that allow customers to provide testimonials.
When we design your site, you can be assured that we will target key aspects of proper website design.
Generating Leads
Maintaining a successful business is all about generating leads. We will develop pages that describe your offered services in clean, easy-to-read language. We’ll also include images and videos to really make the page pop.
We’ll also make sure to keep your page local, ensuring your page contains testimonials from local clients and includes a built-in Google map that indicates your office’s location.
Developing a Blog
It’s proven that continually posting new content significantly increases a website’s position in the search engines. A high-quality blog improves your website’s conversion rate and increases the percentage of visitors who share your website’s links on the social media networks.
Optimizing the Website for Clients Who Primarily Use Mobile Devices
Crystal Clear Digital Marketing will install tools that will automatically change the dimensions of your site if a customer is utilizing a smartphone or tablet. The software also modifies the size of the sections that contain content, links, the website’s navigation and advertisements. Furthermore, your website will feature a clickable phone number and a shortened version of the contact form. Numerous studies have shown that small forms may augment a mobile site’s conversion rate by approximately 62 percent.
Modifying the Website
Our advertisers will create a meta description that features keyword phrases, and we can add cutting-edge navigation, a site map and clickable images. We will calculate the number of internal links that each page features and the keyword density of every post.
Evaluating Keywords
When utilizing search engine optimization and paid advertisements, we will examine the traffic that specific keyword phrases can provide, the geographic regions of guests who commonly search for certain keywords and popular websites that focus on relevant keywords.
Creating Backlinks
Our company can substantially augment your website’s rankings in the search engines by positioning backlinks on web pages that are related to your practice’s site. We will place keywords in the texts of the links, put backlinks in the listings of local directories and position incoming links on social media profiles. We are also capable of determining the number of outbound links that each web page contains.
Typically, we will create new backlinks consistently because multiple reports have shown that a regular influx of incoming links can tremendously boost a website’s positions in the search results. We may also use software that will analyze the web pages that contain the backlinks, the rankings of each page with an incoming link, a number of backlinks that have been established every day and the anchor text that is connected to each incoming link.
Utilizing Paid Advertisements
By managing campaigns that are associated with Google AdWords, our marketers are capable of placing paid advertisements on web pages that focus on various subjects, such as plastic surgery, dentistry, dermatology, chiropractic services, wellness centers, cardiology, anti-aging strategies and orthodontics.
When using pay-per-click marketing, we can sometimes position your advertisements above search results that are related to relevant keywords. Alternatively, paid ads may be situated next to the search results. According to several analyses, more than 32 percent of guests commonly visit the pages that are associated with the paid advertisements.
At Crystal Clear Digital Marketing, we regularly bid on ads that are related to specific keywords, and this strategy may reduce the cost of each click and prevent the expenses from exceeding your monthly budget. The advertisers can also decrease the prices of clicks by choosing relatively long keyword phrases or groups of words that contain the names of geographic regions.
Google Places
According to several reports, more than 35 percent of potential customers commonly search for local businesses on Google Places, and the number of individuals who use Google Places has increased by at least 52 percent throughout the last three years. Once we post your listings on the platform, potential patients may evaluate reviews of the business, determine your address, call the medical practice, analyze the business hours and see photographs that you have posted.
Examining Statistics
We will install software that can determine the amount of leads that your website generates every day, the pages that guests visit, the number of visitors who share the site’s links on various networks, the site’s positions in the search results and the keyword phrases that are producing traffic. The analytics could also indicate the domains that contain new backlinks and the ranking of each referring domain.
The advertisers can examine analytics that calculate the percentage of visitors who are situated within a certain radius of the medical office. Likewise, the statistics might determine the percentage of customers who are using mobile devices and the median duration of the visits.
Crystal Clear Digital Marketing may use a program that will calculate the cost of acquiring each new patient. Additionally, we can specify the return on investment that our services have produced for every client.
Managing Requests and Scheduling Appointments
Once our business connects our customer relationship management system to your website, the medical specialists can develop detailed profiles for patients, evaluate the services that customers have previously chosen, calculate the profits that a specific client has produced, view details of conversations and evaluate lists of future appointments. By analyzing the customer’s interests and requests, the software is also able to suggest additional services that may be associated with the client’s needs.
Contacting Crystal Clear Digital Marketing
If you want to find out more information about our services, you can analyze testimonials of our business, evaluate updates or view a description of our company’s commitments. To receive a free estimate, you may fill out our contact form, or call 888-611-8279.
