Did you know the timing of your content distribution affects the engagement? Whether it is a blog, picture, or infographic, when it is shared matters. The exact time your particular followers are engaging may vary, but generally these are the best times to post:
9-11 AM
12-2 PM
2-4 PM
These are general times across all social media platforms. Recently new data being collected has shown that there are some differences even among social media platforms. Here are a few:
Social Media Platform: Facebook
Best Day: Wednesday, 11 AM or 1 PM
Safe Times: Weekdays, 9 AM – 3 PM
Worst Day: Sunday
Worst Times: Before 7 AM or After 5 PM
Social Media Platform: Instagram
Best Day: Wednesday 11 AM or Friday 10 AM – 11 AM
Safe Times: Tuesday – Friday, 10 AM – 3 PM
Worst Day: Sunday
Worst Times: 11 PM – 3 AM
Social Media Platform: Twitter
Best Day: Tuesday or Wednesday or Friday, 9 AM
Safe Times: Monday – Friday, 8 AM – 4 PM
Worst Day: Saturday
Worst Times: 10 PM – 4 AM
Social Media Platform: LinkedIn
Best Day: Wednesday, 9 – 10 AM or 12 PM
Safe Times: Tuesday – Friday, 8 AM – 2PM
Worst Day: Sunday, 9 PM – 3AM
Social Media Platform: Pinterest
Best Day: Saturday, 8 PM – 11 PM or 2 AM – 4 AM EST
Worst Times: Evening Hours
As you can see, there are some similarities and one glaring difference. Pinterest stands alone as having high engagement late at night. Some are easy to imagine the high engagement.
Who or how does one find the time to post at these specific times? It would require a complete restructuring of your work day. Luckily, technology has come along to solve this issue. A few great programs to tackle this problem are:
Hootsuite – a great an inexpensive program, and depending on your needs, may be free. It can connect your social media accounts into one platform allowing you to distribute once to all of them. It also allows you to decide when to send your messages.
Social Bro – designed for twitter users, it allows scheduling on date and time.
ow.ly,bit.ly, goo.gl – these shorteners are actually free and allow you to shorten the url’s of your posts. They will give you information on when and from where your posts get read. These will not post in advance or by time, but they give you an idea of when to do so.
dlvr.it – it allows posting by day and time in advance via RSS feeds. Very helpful for some social networks that don’t connect to the platforms.
Scheduling your posts at the most advantageous time can increase your effectiveness of your marketing. Considering the time and effort it takes to put together and implement your social media marketing plan, you owe it to yourself to do so in a way that maximizes those efforts.
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