Whether you already have a medical marketing website or if you’re planning on having one created, you know that content marketing plays a crucial role in strengthening your practice’s visibility on search engines. But one rookie mistake that medical spas, doctors, and other medical professionals often make is underestimating the power of content marketing and that cutting corners can potentially hurt you in the long run.
At Crystal Clear Digital Marketing, we speak from almost 20 years in the industry, and if there’s anything we know to be true about content marketing for medical spas, it’s this – invest the time and the money in your content. Any digital marketing company who does not stress the importance of unique, relevant content does not have the best interest of your practice in mind, and here’s why.
Google Knows When Content has been Duplicated
If you think you have outsmarted search engines by cutting corners and “borrowing” content from other sites, think again – Google’s algorithm is highly intelligent and ever-changing, and it recognizes when your content is not unique. And once it makes that determination, it can lead to your site getting negative traction. Our team of all-star writers at Crystal Clear are subject matter experts in a wide range of aesthetic, dermatological, orthodontic and other services to help you get engaging content that is personalized for your practice and Google-optimized.
Blogging: Continuing the Conversation with Your Patients
In addition to the static content pages on your site, your monthly blogs are also important to your overall internet presence. Whether you create these blogs yourself or have our writing team create them for you, your blogs not only give your medical marketing website the fresh, relevant content that Google loves, it also serves as a resource for your current and future patients to continue their conversations with you outside of the office. Your blogs can address frequently asked questions, spotlight your top services, and also capitalize on keywords that are searched in your area.
Social Media – An Often Underutilized Aspect of Content Marketing for Medical Spas
While both content pages on blogs add to your SEO and Google performance, social media also plays a role in content marketing for medical spas, but probably not in the way you think. While it’s great for your followers on Facebook, Twitter, LinkedIn, and Pinterest to like, comment on, and share your posts, the point of your practice’s social media is to get your patients OFF of social media and ONTO your website through posts that link directly to your content pages, blogs, and specials.
Bring your practice into the 21st century with content marketing for medical spas – call Crystal Clear today to find out how! We look forward to hearing from you!