When it comes to your digital marketing strategy, content marketing plays a major role in finding, serving and keeping your patients. At Crystal Clear, we commonly refer to patients in 2015 as Social Patients because now more than ever they are seeking medical professionals and services on the Internet. Establishing solid, Google-friendly content ensures that your current and future patients will find you every time, all the time.
It’s the Little Things
It’s one thing to have a website with short blurbs about your services and treatments on it, but it’s another thing entirely to structure your site and content so that you are a contender in the Google arena.
Having a website and a few splashes of content here and there is a good start to establishing your online presence, but here are a few things you have probably not considered:
- Word count matters. The number of words you use in your content pages are crucial to how you are ranked in a Google search.
- The words that you use matter. In addition to quantity, it’s also about quality – making your content Search Engine Optimization (SEO)-friendly. In short, it’s not only about what you say, it’s about how you say it. Click here to learn more about the importance of SEO.
- The amount of content that you have matters. Are all of your services currently on your existing website? Does each one have its own individual page to make them easier to find? If not, you could be losing out on more patients than you thought.
- Linking your pages to your social media accounts matters. Engaging your patients is possible through content as well as through social media. Combining the two is a winning marriage.
Where Do I Begin?
It sounds like a lot, but it’s not rocket science. The phone call you make to Crystal Clear will be the easiest conversation you’ve ever had – not only because we are ready to serve you and help you build your practice, but because entrusting your content marketing to the best content marketers in the business is going to help you get back to what you love – serving your patients.
At Crystal Clear, we do it all – automating and organizing your patient relationship management, helping you develop digital marketing and social media strategies, creating mobile-friendly and SEO-optimized websites, and doing it all ourselves so you don’t have to.
It’s always a great day at Crystal Clear, and strengthening your online content through effective, professional content marketing can help make it a great day for you and your practice, too. Contact us today to get started – we look forward to hearing from you!