Personalized, Modern Content Marketing is Just a Phone Call Away!
It’s one thing to have an aesthetically-pleasing medical marketing website that converts, but it’s not just all about what looks pretty – the words on your interior pages are just as important and can make or break the way your site ranks from a search engine perspective. Content marketing is mission critical for doctors and medical practices because if you don’t deliver what your target demographic wants to read, they will find their information elsewhere. A strong content marketing strategy can help set you apart from your competitors by alerting potential customers to what makes your practice or your services unique. Crystal Clear Digital Marketing can help you create valuable, compelling content that is personalized for your practice and that works behind the scenes to help you get the forms and phone calls you need to fill the seats in your waiting room.
Contact our office in Orlando today to learn more about how Crystal Clear Digital Marketing can help you improve your digital marketing presence with our content marketing strategies!
What is Content Marketing?
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on created and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”
In today’s highly technological world, the modern consumer relies less on being told what to do and is now empowered to make their own decisions through their computers and mobile devices. The idea behind content marketing is to create informative and relevant content to educate potential customers and help them make informed decisions about how products and/or services can benefit them. The most important part of content marketing is that it adds value to your digital presence and alerts potential customers about what separates you from your competitors.
Why is Content Marketing Important?
There are four steps in the buying cycle: awareness, research, consideration, and buying. Content marketing plays an important role in the first two steps of the buying cycle by providing potential customers with awareness of a solution to their needs and giving them the information they need to educate themselves and determine which possible solution best fits their needs. Content marketing is not only an important part of the buying cycle but also benefits other digital marketing outlets, like SEO and social media marketing. Content marketing can help generate SEO by creating organic inbound links on a website and providing unique content that will be found by search engines and help improve your rankings.
Custom Content Pages
Our content department will work with you to develop unique content pages for each of your services. These pages can help boost your SEO and improve your search engine rankings. Having unique content pages for each of the services offered at your practice also plays an important role in the buying cycle, as you will raise awareness and provide potential customers with solutions to their medical and/or aesthetic concerns.
We will create blogs for your practice that will provide further information about featured services or products and help drive traffic back to your website. These blogs help continue the conversation with your potential patients and help provide them with the information to make informed decisions regarding various medical treatments and services. They can also help give you the extra boost you need on search engines to help give you the edge over your competitors.
Social media builds off the unique content we create for your website and drives traffic back to your website. We encourage our clients to partner with our social media department and create personalized, engaging posts in addition to the service-based posts we create on your behalf. The combination of the two styles of posting piques interest in your practices and increases your website traffic.
Contact us today if you want to learn more about how your medical practice can benefit from the content marketing strategies offered by Crystal Clear Digital Marketing!