In the competitive industry of dermatology, your credentials matter. Staying on top of the latest techniques and technologies in your field matters. Investing in content marketing for your practice so it continues to grow and be successful also matters, but like many dermatologists, you may have no idea where to begin. Staying on top of your field and your business keeps you busy enough – who has time to figure out content marketing?
At Crystal Clear, we hear you. Rather than putting off learning content marketing for dermatologists, start here and we can help you figure out the rest.
Content Marketing for Dermatologists: Your Voice on the Web
Being a specialist of hair, skin, and nails, you’ve worked hard and trained hard to get where you’re at. Your loyal patients know that you’re the best at what you do, but how do you convey that on your medical marketing website? Unique content pages and blogs. Don’t settle for cookie cutter, generic content that you can find anywhere. Taking the time to start from scratch and make your content yours will help you stand out and give you the edge over your competitors.
Your Patients Want a Better Content Experience
At Crystal Clear, we have a term for people who primarily use the Internet and social media to find services – the Social Patient. When considering marketing your content to the Social Patient, keep these numbers in mind:
- The number of total websites in the world reached 1 billion in 2013 and continues to steadily grow.
- Over 87 percent of adults in the United States use the Internet to find medical information and services
With so many Social Patients using the Internet and so many pieces of content rolling across their screens, they want something that catches their attention and draws them in. You may have permission from third parties to “borrow” their content and it may seem faster and easier to simply lift existing content from other sites that sounds similar to the message you want to convey, but all this practice is good for is burying you in Google search results.
There’s No Such Thing as Too Much Content
Your medical marketing website may have a beautiful design, but it’s the content that drives your traffic and gets leads. A solid content strategy involves:
- Every service on its own unique page
- About Us and Meet the Team pages
- Relevant blogs targeted toward your patients
- SEO-driven pages paired with videos and pictures
Content marketing for dermatologists is more than just words on a page; it is an essential part of your digital marketing strategy, and we can help you set it up at your practice.
If you’re ready to bring your practice into the 21st century with content marketing for dermatologists, call Crystal Clear today to get started. Our team of digital marketing specialists can’t wait to start working with you!
