Establishing a strong online presence can be challenging for cosmetic surgeons, and along the way it can be difficult to tell whose advice you should use and who is just trying to sell you a service you don’t need. At Crystal Clear, we have earned a reputation in the digital marketing industry over the past 16 years for being no-nonsense; we know what you need to get your practice to the top of organic Google searches, and when you choose us, you choose a genuine, straightforward digital marketing strategy based on experience, analytics, and the most relevant trends in the online space.
Content marketing for plastic surgeons is a prime example of getting lost in the sea of digital marketing advice. Is it important? Is it overrated? Should you focus your marketing strategy elsewhere? When it comes to your medical marketing website, your content is your best friend. Before you get talked out of this essential part of your digital marketing strategy, consider all that your content does for you.
Content is King
We have a saying at Crystal Clear – content is king, and anyone who tries to convince you otherwise does not have the best interest of your practice in mind. Content marketing for cosmetic surgeons consists of the dedicated pages on your website as well as your blog, and without it, your site would still look good but would have no information to offer your current and future patients.
This is Where Your Patients Come to Convert
Your patients are going to love the appearance of your website, but it’s your content that is going to hook them. At its peak performance, your content has a story to tell – who you are, why you’re the best at what you do, and why they should choose you for their services. This is where the rubber meets the road, where patients respond to what they see by calling or filling out a form.
Blogging Matters
In addition to your content pages, your blog is a way to continue the conversation with your patients outside of the office. When your patients have questions, they are going to take to the Internet for answers, and maintaining your blog is a great way to answer those frequently asked questions, boost your Search Engine Optimization, and drive traffic back to your website.
Your Content Should Be 100 Percent Unique, Always
It is a common misconception that content can be “borrowed” from other practice websites or directly from manufacturers with no real repercussions. While this may seem like the faster, easier solution, it is not the best. Having content that is completely unique will not only put you into better favor with Google, it will also strengthen your unique brand and voice and create content that your patients can understand and relate to.
Spotlight Your Unique Selling Points
Do you have a trademarked procedure that nobody else in your area has? Have you received advanced training with world-renowned specialists in your field that gives you an advantage over your competition? Your patients want to know, and your content is the best way to tell them. Today’s Social Patient is more cognisant than ever of what kind of cosmetic surgeon they should choose and why they should choose them – keep your practice ahead of the game by sprinkling your unique selling points into your content.
Keep it Fresh
Did you recently innovate a new technique for one of your procedures or acquire a new piece of technology to improve one of your services? When content is written, it is not set in stone never to be touched again. Once your content strategy is developing, keeping it relevant and updated is key.
Google Has its Own Rules
In order for Google to successfully track and cache your content, certain rules apply. You need at least 350 words on each page with optimized SEO. Mobile-friendly pages and pages with photos and videos are also given preference. Those are the rules right now, but they can always change, and it is important to have a digital marketing strategy that factors this in.
Trust the Experts
Content marketing for cosmetic surgeons is not rocket science, but it does require short-term changes with a long-term vision. At Crystal Clear, we have helped over 250 cosmetic surgeons, plastic surgeons, dermatologists, doctors, and more strengthen their online presences with comprehensive digital marketing strategies, and our testimonials speak for themselves.
It’s never too late to become a member of the Crystal Clear family – call today to get started on your way to content marketing for plastic surgeons.
