Having a successful digital marketing strategy requires multiple components, including a medical marketing website, unique content, and optimized SEO, but another critical element for the growth and success of your medical practice is email marketing. Promoting your services, specials, technologies, and more through email may only seem like one step above the paper fliers of the past, but successful email marketing can put you ahead of your competition by leaps and bounds if you do it the right way.
At Crystal Clear, we are pioneers in the digital marketing industry, and through years of helping our clients find, serve and keep their patients successfully, we know what it takes to build an email marketing campaign that works for you.
The most important part of an email marketing campaign is, of course, the emails themselves. You don’t necessarily have to discount your services in order to have an email campaign; these can also include:
- New lasers, treatment systems, or other new technologies that set you apart in your area that you’d like to spotlight
- Seasonal services that may appeal to patient, such as laser hair removal and body sculpting for the summer and skincare for the winter
- New services that you’ve brought to the office. Email marketing is a great way to announce these.
- Events that you may be having at your practice, whether it’s holiday-oriented or just because.
Promoting your latest developments shouldn’t stop at just emailing – promote it on social media, too! Your friends and followers love to know what’s new at your office, and sharing your marketing campaigns on social media is a great way to cast a wider net and reach as many people as you can.
Sliders on Your Homepage
One of the biggest wildcards about engaging your patients is it’s impossible to know what they are going to look at first – your emails, your social media, or the website. If they find the website first and begin to browse, a rotating slider of images and text on the homepage is another great way to get your specials and events front and center.
Website Landing Page
The end game of all of your digital marketing efforts is to drive traffic back to your website. When patients click on your emails, social media posts or sliders for more information, having a landing page on the site specifically dedicated to your events and specials is the ideal place to lead them. Dedicating this page and keeping it current can be one of the most successful parts of your site.
If you’re already a member of the Crystal Clear family, then we are already hard at work developing your unique email marketing strategy. If you haven’t signed up with us yet, great news! It’s never too late. Contact us today to find out more and get started creating email campaigns that will help put your medical practice on the map. We look forward to hearing from you!