If you are running any type of elective medical practice, we have news for you. You are also running a modern retail business. This means your success depends on attracting, converting, and retaining more patients and customers profitably. In order to accomplish this, your practice needs to have a focus around sales, because without sales, […]
When the phrase “social media” is heard, the first thing that comes to mind is usually the thought of engaging with family, friends, or maybe a funny video that has gone viral. To truly monetize medical social media marketing and see growth in your practice, a few questions must first be addressed. Do you know […]
Why is Patient Follow-Up an Important Part of My Medical Digital Marketing Strategy? In order to understand the importance of follow-up, we first need to understand that if we are offering cash-based treatments in our practice, we are running a retail business. But why? The answer is simple — because consumers have a choice when […]
Victory formation. Set, hike! Brady takes a knee. The clock hits zero. Pat Nation ERUPTS! The New England Patriots have just been crowned Super Bowl Champions for the 6th time in 11 appearances. The most all-time in both categories. Wow. Most counted the Patriots out early in the season. “Brady is too old.” “Gronkowski is […]
Did you know the timing of your content distribution affects the engagement? Whether it is a blog, picture, or infographic, when it is shared matters. The exact time your particular followers are engaging may vary, but generally these are the best times to post: 9-11 AM 12-2 PM 2-4 PM These are general times across […]
When we think about the best ways to run a medical practice we often think of having the latest medical device, or having a cool name and flashy logo. These are important pieces, however none of those things are going to create a return on your investment. So ask yourself… what will? Your People It […]
Search Engine Optimization could sound scary when you hear it. It sounds like the type of feature you need to specialize in to truly take advantage of. It’s a phrase used in the marketing world to make it seem as though they are the only ones who can help you understand and succeed with it. It’s something you […]
How do I get new patients into my practice? In the highly competitive market of medical aesthetics, business owners and doctors often find themselves at a loss for new patients. The solution to this growth-rendering and revenue-restricting issue is quite simple. It all starts with driving new patients to your “virtual medical office”, commonly referred […]
As a faculty member for more than 25 elective medical associations, suffice it to say I spent the majority of 2018 lecturing and speaking to busy practice owners about the one challenge we can all relate to: how to find, serve/convert and keep more patients profitably. It’s hard work, can be expensive, takes real focus […]
Digital marketing, especially medical digital marketing, is both a science and an art. If you’re not familiar with this term, don’t worry; you are not alone. We use the term science loosely but appropriately because medical digital marketing organizes marketing into testable outcomes and predictions. As an art, it requires human skill and imagination in […]
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