We were honored today to have another article in Dermatology Times published on why physicians shouldn’t shy away from social media. When it comes to social media for doctors Adam DeGraide, our CEO, covers the four main concerns that the medical community has with social media. Concern 1: Patients receiving “bad” information Concern 2: Patients transmitting “bad” information Concern […]
Most plastic and cosmetic surgeons stay on the cutting edge of their field to keep competitive in a crowded marketplace. But from our perspective, there’s one area where even the best plastic surgeons lag – and that’s Web design. If your practice has a Website that is five, or even three, years old, we promise […]
There’s many things people like to see bounce. Shiny smooth hair. Basketballs on blacktop. Little kids on trampolines. But we at Crystal Clear don’t bounce checks – and we do our best to reduce our clients’ bounce rates. “Huh?” many cosmetic dentists and plastic surgeons and cosmetic dermatologists ask us. “Bounce rate?” It may not […]
Mobile marketing is no longer the future of medical practice. It’s here, it’s now and your cosmetic or holistic medical practice needs to go mobile or get left behind. If your website doesn’t work on smartphone, it’s probably annoying the people you most want to attract: Social patients. According to Outbrain, more than half the […]
On this day in history, April 14, 1860, the first pony express rider arrived in San Francisco and made communication history. Later that year, the riders made history again, when they brought news of Abraham Lincoln’s election to the West Coast only seven days and 17 hours after the East Coast papers had published the […]
“To build a better world sometimes means tearing the old world down.” I borrowed these words from Captain America: The Winter Soldier, which opened this past weekend. But the line could just as easily apply to the world of digital marketing, especially in the health care arena. Once upon a time, a health care practice […]
As you probably DON’T know, March is National Nutrition Month, according to the Academy of Nutrition and Dietetics. It’s a great time to remind your patients to evaluate their diets. It’s also a great time for YOU to evaluate the digital fare your practice is offering for patient consumption, especially in the brave new world of social patients. […]
What’s the single most important lesson health care practices can learn from Apple? The business that makes it to market first will usually win the hearts and minds of customers. Consider this: 300,000 IPads were sold on the very first day they became available By 2010, Apple had grabbed 75 percent of the tablet market […]
