Digital marketing is a necessity in today’s world. Whether through their phone or computer, people get their information about everything from the news to items they want to purchase through some digital medium. Success in any business today requires a marketing plan that reflects this way of life. Medical digital marketing is no exception. If you […]
Digital marketing is complicated enough on its own, but medical digital marketing requires an even more careful strategy. At Crystal Clear Digital Marketing, we’ve turned medical digital marketing into both a science and an art. There are many different steps that lead to a successful medical digital marketing strategy, but for the purposes of this […]
If you’re redesigning the website for your plastic surgery practice — or developing a new one — you’re embarking on a major undertaking that’s likely to require a great deal of time and effort. You need a website that’s both modern and timeless — something that you won’t need to replace again after a few […]
It’s not uncommon for people to begin considering cosmetic surgery as they enter middle age. The same is true of your cosmetic surgery website. If your website has been in service for several years, it probably lacks many of the most important elements of modern web design. It may even drive potential new clients away. […]
As a well-established cosmetic surgeon in your area, you know the importance of a solid reputation and good word of mouth referrals. But in the technology age, these things are often not enough to keep patients walking through the door and continue giving you the edge over your competition. So, what’s the secret? Website design […]
If you are reading this, chances are you are a cosmetic surgeon or another medical professional trying to weave your way around the vast and confusing maze that is the Internet. The piece of cheese at the end of the maze? More phone calls, more online forms, and more patients in your waiting room. While […]
What’s the difference between opening your medical marketing website on a desktop computer and opening it on a mobile device? A lot! For many plastic surgeons, the ability of patients to navigate their site on smartphones, tablets, and other mobile devices is an afterthought, but not factoring mobile-responsiveness into your digital marketing strategy can lead […]
Finding and keeping patients is a more competitive process than ever before, and in the age of the Social Patient, potential patients are currently searching online for services more and more every day. At the current rate, Google sees: 40,000 search queries every second 3.5 billion searches per day 1.2 trillion searches worldwide These numbers […]
In 2016, we are at an advanced technological age that can be a double-edged sword. On one hand, you can find almost anything you want on the Internet in a matter of minutes – a wealth of information literally at your fingertips. But on the other hand, it’s not enough to just have a website […]
In the old days of finding a medical practice, most patients would use the phone book and choose based on alphabetical order. The practices that started with “A” were sure to receive numerous phone calls, while the ones on the lower end of the alphabet were not always as lucky. But with increased access to […]
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