In 5 seconds or less, list the three activities essential to the sustainability of every medical practice in the world. READY, SET, GO! How did you make out? Did you write them down? Was it easy? On a scale of 1-10 how would you rate your practice in the areas you identified? Let me try […]
This weekend, the directors of the MatrixTrilogy return to the big screen with their new release Jupiter Ascending. In the film, a genetically-engineered, interplanetary warrior (Channing Tatum) comes to earth to find, rescue and protect a lost Intergalactic princess (Mila Kunis). The film promises to “expand your universe,” but what struck me most, as a […]
This past weekend, people across Sweden celebrated the festival of “Midsommar.” They danced around Maypoles laden with flowers. They gathered with extended family for sit-down meals of pickled herring and dilled new potatoes. The little girls all wore crowns of flowers, and the grownups drank schnapps and belted out drinking songs. So what’s that got […]
Most plastic and cosmetic surgeons stay on the cutting edge of their field to keep competitive in a crowded marketplace. But from our perspective, there’s one area where even the best plastic surgeons lag – and that’s Web design. If your practice has a Website that is five, or even three, years old, we promise […]
Although David Letterman may be retiring next year, the top ten list definitely isn’t. As anybody who wanders the Internet knows, lists are here to stay because readers love them. But should your cosmetic dental practice, or plastic surgery practice, or dermatology practice use lists for content? The answer is . . . it depends. […]
Stephen King fans around the country will be snapping up copies of his just-released novel, Mr. Mercedes in the next few days. Now I love Stephen King, but I have to admit, it’s still The Shining that resonates with me most. Why? Because it reminds me of what NOT to do in terms of digital […]
Last week, I wrote about the increasingly important role that video plays in the world of the social patient. This week, I want to share some additional information that will demonstrate how professionally-produced and optimized video can help you find, serve and keep social patients more easily and profitably. As I noted last week, millions […]
Did you know that the first Youtube video was uploaded nine years ago this week? Yes, on April 23 Jawed Karim made his Internet screen debut, not to mention Internet history, with a 19-second video called “Me at the Zoo.” Today, your practice can make its own history if you incorporate video into your marketing […]
“To build a better world sometimes means tearing the old world down.” I borrowed these words from Captain America: The Winter Soldier, which opened this past weekend. But the line could just as easily apply to the world of digital marketing, especially in the health care arena. Once upon a time, a health care practice […]
Many fans of AMC’s The Walking Dead are eagerly awaiting the season finale this coming Sunday. But while normal fans are looking forward to the gory zombie kills and the resolution of some major story arcs, I find my mind returning to the very first episode . . . Why? Because it reminds me of […]
