Medical practice SEO – just how important is it? SEO, or search engine optimization, is a vital aspect of marketing for any business no matter what industry it is in. Without proper use of SEO, your business won’t be able to reach its highest potential. If your competitors are ranking higher than you on Google […]
If content marketing were a pie, then social media marketing would be the filling. To have only one or the other is a waste of time. Social media allows you to touch potentially thousands, if not millions, of people within specific and multiple demographics. In 2017, it was reported that in 2016, mobile social media […]
Why should you be actively developing a digital marketing strategy for your medical practice? There are many important reasons. Basically, it’s the most dynamic way to impact your practice. You’ve got to reach the right people, and digital marketing is the best way to accomplish this. As a surgeon, you know your level of excellence […]
It can be difficult for any company in any industry to compete against the big-name brands, and this holds especially true for you in the business of aesthetic medicine, whether it’s services or products. Startups are sprouting up all over the world wanting to get a piece of the $53.3 billion industry – an industry […]
Our modern world is so plagued by acronyms that they gradually lose their meaning, but one acronym that you should grab onto for dear life is SEO. Plenty of modern marketing trends are doomed to be lost in a sea of useless noise, but SEO’s important role in the success of your website is only […]
Today, digital marketing is essential for the whole medical field, including dentists, surgeons and wellness centers. Just about all medical practices implement digital marketing to establish brand, improve professional reputation, gain visibility, increase revenue and gain more repeat customers. If you’re not implementing digital marketing in your medical practice, you’re missing out on patients who […]
Businesses have used email marketing for more than a decade to generate leads, conversions, and sales. Doctors can use this powerful, cost-effective digital marketing method, too. Research shows that email marketing, on average, generates 4,300 percent ROI, according to the Direct Marketing Association. Do you collect information and communicate with patients via email? If not, […]
Digital marketing is a term most of us have heard of before. What a lot of people don’t know is what medical digital marketing is. By 2021, total digital marketing spending is expected to reach $118 billion across all sectors, which is a huge increase. This includes the whole medical field. Surgeons, spas, dentists and […]
When it comes to marketing your dental practice, you probably know you need to have a website. You also know it needs to look good. But that’s just the starting point. Creating a digital marketing plan with a clear vision and specific goals will help grow your business… and, if done right, can boost your […]
Digital marketing is a necessity in today’s world. Whether through their phone or computer, people get their information about everything from the news to items they want to purchase through some digital medium. Success in any business today requires a marketing plan that reflects this way of life. Medical digital marketing is no exception. If you […]
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