The medical industry is no stranger to marketing. Advertising expenses in health services alone accounted for nearly $2.89B in 2016. However, what is the best approach for cosmetic surgery marketing? Because of the differences inherent in cosmetic surgery, which is generally elective and often performed in smaller practices, you need a different strategy.   What […]

At this point in time, you should be aware that the internet has changed how people search for goods and services, as well as how they look for information. Every month, more than four million people search online for doctors in their local area. If you’re hoping to convert these people from searchers into patients, […]

What’s the best approach to marketing for doctors? All too often in the medical field, marketing is little more than an afterthought for the thousands of private practices in the US. After all, sick people aren’t too picky about who treats them, so the common wisdom goes. In reality, your marketing strategy can make a […]

Is dentist internet marketing all that different from that of any other business? While you will use the same tools as everyone else, how you utilize them is very important. That’s where Customer Relationship Marketing comes in. Today we’re going to examine how this marketing strategy can take your dentist internet marketing to new heights. […]

Search Engine Optimization, or SEO, is a crucial component in any successful online marketing strategy. SEO for plastic surgeons doesn’t differ all that much from standard SEO, but there are some unique factors to consider in your line of business. Today we’re going to examine how you can maximize your potential using SEO. SEO In […]

If you aim to increase the size and sales of your practice, you need a solid marketing strategy. Plastic surgeon marketing requires a different approach than what other businesses might employ. Learn how customer relationship marketing, or CRM, can help you to take your practice to new heights. What Is Customer Relationship Marketing? Customer Relationship […]

In today’s increasingly digital world, developing and maintaining a strong online presence is an essential part of any doctor marketing plan, but unfortunately, this is easier said than done. Doctors and other healthcare professionals already are being pulled in countless different directions, too many of which have little to do with directly caring for patients. […]