Software has changed the way medical practices operate worldwide. This much we can all agree on. For example, CRM (Customer Relationship Management) software provides us with an increase in efficiencies, automation, organization, and storage. Selecting the correct medical practice CRM can have a direct impact on your bottom line! So what’s not to love? Well, […]
Using Medical Practice Management Software to Increase Your Marketing ROI It’s all about data. In today’s highly saturated and competitive aesthetic marketplace, practices can’t depend on a website to magically bring new patients through their doors. If you are running an elective medical practice in the 21st century, we have news for you. It takes […]
Dr. Niamtu interviews Crystal Clear President Tim Sawyer on The Aesthetic Show LIVE about marketing strategies and how to maximize the benefits of digital marketing by having a strategy that hones in on your top 5 procedures. Sawyer is also an active member of the Practice Management Advisory Board for THE Aesthetic Guide Magazine. To […]
By Tim Sawyer Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the benefits of digital marketing, it is important that practice owners and managers separate facts from feelings when analyzing their […]
By Tim Sawyer, president & co-founder of Crystal Clear Digital Marketing Does anyone in the med spa industry think strong leadership can affect profitability? If you had asked me this question a week ago, I would have replied with a resounding, “Yes, of course.” After my experience this past weekend, I’m not so sure. In […]
By April Linden Satisfaction and patient experience are the lifeblood of your practice, and they determine revenue growth. It is important that your team understands just how fundamental they are in the process of acquiring new business and building long-term relationships with your current patients. To read the full article, click here.
If you are running any type of elective medical practice, we have news for you. You are also running a modern retail business. This means your success depends on attracting, converting, and retaining more patients and customers profitably. In order to accomplish this, your practice needs to have a focus around sales, because without sales, […]
When the phrase “social media” is heard, the first thing that comes to mind is usually the thought of engaging with family, friends, or maybe a funny video that has gone viral. To truly monetize medical social media marketing and see growth in your practice, a few questions must first be addressed. Do you know […]
Why is Patient Follow-Up an Important Part of My Medical Digital Marketing Strategy? In order to understand the importance of follow-up, we first need to understand that if we are offering cash-based treatments in our practice, we are running a retail business. But why? The answer is simple — because consumers have a choice when […]
Victory formation. Set, hike! Brady takes a knee. The clock hits zero. Pat Nation ERUPTS! The New England Patriots have just been crowned Super Bowl Champions for the 6th time in 11 appearances. The most all-time in both categories. Wow. Most counted the Patriots out early in the season. “Brady is too old.” “Gronkowski is […]
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