Forty nine years ago today, the Rolling Stones transformed their lack of “Satisfaction” into a single that reached #1 on the world charts. In today’s digital era, that song reminds us here at Crystal Clear that too many of our physician clients feel frustrated, too – and that we need to transform that dissatisfaction into empowerment.
But why do physicians, especially in the hyper-competitive aesthetic, cosmetic and wellness practices, too often feel dissatisfied?
On top of the usual woes of managing a busy practice, these docs feel frustrated with unresponsive websites that don’t perform for their patients (or their business model). They feel overwhelmed by the demand for constant social media presence when they (and their staff) barely have time to post. They want to blog and educate, but frankly they already have too many administrative tasks to perform – never mind patients to see.
The fact is, many physicians and dentists feel alienated by the demands of the digital (and especially the social media) era, but it doesn’t have to be that way. Again, just as the Rolling Stones transformed their feelings of alienation and frustration into a chart-topping song, so too can physicians in cosmetic practice use frustration as impetus to achieve market dominance.
Hear us out, plastic surgeons, chiropractors, cosmetic dermatologists and dentists. Listen up health, wellness, and fitness professionals. It’s time to stop complaining about what we can’t change and truly enter the digital era. That means embracing a total digital marketing platform, so you can find, keep and retain patients more easily and effectively – and thus dominate the local cosmetic practice environment the way the Stones once dominated the charts.
So what’s a digital marketing platform, you ask? It’s not just a website, or a social media posting service or a search engine optimization strategy. It’s all of the above, and more. We promise it will satisfy you and your patients.
So what does it entail?
- A responsive website design that works seamlessly across devices, especially smartphones, but also tablets, mini-tablets and desktops.
- Social media postings across multiple social media sites, so you can engage with more patients, old and new, even using demographics and timing to guide posting strategy and boost views.
- Blogging services to inform your patients
about new procedures, best practices and tips, all while enhancing Search Engine Optimization (SEO).
- Forms that are easy to use, on every website page, designed to lasso in those leads and attract new patients.
- Video to inform and educate that, again, is optimized for SEO.
- Metrics on what’s working – and not working – in terms of your digital marketing.
Still not sure that a total digital marketing system, brought to you by Crystal Clear, can transform your practice? Think again. Or, just consider how one song altered the history of a band. According to Mick Jagger, “[Satisfaction] was the song that really made the Rolling Stones, changed us from just another band into a huge, monster band.”
So let us satisfy you. Allow us to take your practice to the next, monster level. Let us build you a complete digital platform today.
