Blogging used to be seen as something that only internet people or teenagers did. The thought was “who wants to sit down and read what random people think about things?” Then, slowly but surely, people realized that blogs were more than just online diaries. They were a means of communication between people, and, most importantly, a way for a business to talk with its customers.
Crystal Clear Digital Marketing understands the same theory holds for your medical practice using a blog to communicate with your current, and future patients. You can inform them of the newest breakthroughs in the industry, comment on the best candidates for a certain procedure, and give yourself a place for your true personality to shine.
Using Medical Spa Blogging as Your Voice
More than anything else, your blog is your voice. It’s going to be one of the go-to methods for people to understand who you are as a practice. Curious consumers can go to your website and read how you describe the procedures you offer, but it’s on your blog that they will read how you feel about it. Something as simple as the tone of the article can speak volumes about the personality of your practice.
Displaying a personality humanizes your business and allows prospective patients to look at you with a completely different perspective. They will believe in you more as a company and be more willing to trust you with their spa service.
Using Medical Spa Blogging to Show Your Expertise
One of the best reasons to have a blog is because it gives you the opportunity to translate some of your knowledge to your current and future patients. You have a world of opportunity to present your information. You can let them know how a procedure helps the patient, explain why they should have a certain procedure done or show off success stories of past patients.
A majority of your blog’s traffic won’t be from your current patients or people who were recommended to read it. It will be from random internet users doing a Google search. When this is the case, the readers will want to get the information they are looking for and know that the information is given from someone who knows what they’re talking about.
Using Medical Spa Blogging as the First Step to a New Patient
Between a blog being the voice of your company, and a means to show your expertise, your blog is often the first step to finding a new patient. Whether they’re looking for general information on a certain procedure, or they want to check out what your specific practice has to offer, having a blog gives prospective patients somewhere to go to on your website immediately.
Understanding the relationship between your blog and your business is an important first step to a proper marketing plan. However, it’s also hard to know where to start. If you want more information on what a blog can do for your medical spa, click here, and we will go over everything you need to know.