While developing your medical marketing strategies, it’s easy to focus on the beginning and the end – in other words, the beginning with patients perusing your practice website, and the end when they’re waiting in your lounge area for their services. What happens in the middle, the patient picking up the phone and scheduling their treatment with your staff, is a process that is typically an afterthought. At Crystal Clear, we understand that a phone call is not just a phone call – it is a gold mine of information that can help you grow your practice and serve your patients, and call tracking software can help.
If you are already a member of the Crystal Clear family, then you may have already been surprised by a mysterious phone number showing up at the top of your customized website. You may have even called our office in Orlando to question it. This is a call tracking number that forwards to your main practice line, and as a service to all of our valued clients, everyone gets one when they become a part of our ever-growing family at Crystal Clear. Although this number may look like an average phone number, area code and all, it tells us so much more.
Accurately Calculate Your ROI
One common phrase we like to throw around our office is, “you can’t manage what you can’t measure,” and this can be said for your Return on Investment. ROI is first on this list because it’s the most important metric that this software tracks. Having a unique call tracking number helps quantify your website services and gives you all the information you need to know about what’s hot and what’s not among your patient base.
Find Out What Your Patients are Looking At and Searching For
Call tracking software also has the ability to record the phone calls that come into your practice, but that’s just the beginning. It can also record the keywords that your patients used in search engines as well as track the landing pages on your site that initiated the phone call. Pretty cool, right? But wait, there’s more!
Check Your Internal Processes
You trust your staff to help you run your practice and serve your patients, but how good are they on the phone? Do they ask for names and email addresses? Are patients having positive experiences on the phone that turn into consultations and appointments? By recording these important interactions between your staff and patients, you can identify weaknesses in this process and train your team as necessary.
Make Better Decisions with Call Reports
In addition to tracking your ROI, call tracking software also manages your:
- Duration of phone calls
- Number of unique callers
- Average ring times
- Average talk times
- Source of your callers
- And more!
With all of these analytics broken down for you in monthly reports, you can make better decisions about where to grow within your practice, and before you know it you’ll be miles ahead of your competition just by employing one simple phone number.
If you’re ready to grow your medical practice by leaps and bounds with the help of call tracking software, that’s just one of several ways we can help you find, serve, and keep your patients profitably. Contact Crystal Clear Digital Marketing today to get started. We look forward to hearing from you!
