To own a successful plastic surgery practice in the world today, your website should bring you new clients regularly. It is important to have a steady and continuous stream of new patients needing your services, and this means your practice needs to have a strategic and well-thought-out presence on the web. Potential clients are searching for the services you offer, and unless your name appears in their searches, your marketing and online strategy isn’t working. SEO for plastic surgeons is critical in making sure your targeted demographic is finding you.
Crystal Clear Digital Marketing knows how to boost your rankings and ensure that your practice is showing up in the right online searches. Simply contact us today to get started.
The Basics of SEO
It’s not as simple as just having a website. There are lots of factors that go into creating a website that drives traffic and holds these potential clients there so that they can view more relevant material and ultimately become your client.
It takes work to build your message and to determine the right target demographic. SEO for plastic surgeons takes all that hard work and raises it to the next level by ensuring that the right people are coming to your website.
SEO, or Search Engine Optimization, is the process of making sure your practice’s website shows up in the searches of your potential clients. When a potential client enters in a word or a phrase into a search engine, a competitive and appropriate SEO strategy will increase the chances that your practice appears in the search results.
Every practice has competitors, and having the right strategy will help your practice get ahead of the competition. If your practice shows up in a search result before your competitors, potential clients are more likely to click on your website.
Follow that up with professional, industry-leading content, and now your potential clients are more likely to stay on your website and receive your message. Not only that, but the more traffic you drive to your website and the longer they stay, the higher your website will be in the search rankings.
How Does SEO for Plastic Surgeons Work?
It is a multiple-step process that involves keywords, content, speed, location, bounce rates, social media and defining the right target demographic. All of these pieces and more allow for successful SEO.
Keywords
Almost everyone today uses a search engine to conduct research or find things of interest. Search engines like Google, Yahoo or Bing make this search easy and simple. Potential clients are using these search engines to look for plastic surgeons and to research procedures.
Crystal Clear Digital Marketing can help your website use these search engines in the best, most strategic way. We can help you determine which specific keywords related to your practice will drive the most business.
There are lots of factors that go into SEO. Your SEO marketing strategy should include the creation of content using your relevant keywords. These keywords will allow people to more easily find your website. The keywords can be placed in blog posts, articles and strategically throughout your website.
Target Demographic
Every successful SEO plan focuses on finding the right potential clients. The goal isn’t just to reach the most people. The goal is to reach your potential clients, and as many of them as possible. Targeting search terms related to plastic surgery is a great way to target your potential clients. But it’s not the only way.
If your target demographic area is visiting your website, your conversion rate is likely to be much more successful. Taking the time to identify your target demographic is important. This ensures that your potential clients, who you have targeted for specific reasons that are relevant to your practice, are searching for keywords you have identified. These people will then be driven to your practice’s website. The conversion rate is much higher when people who are specifically searching for a service you provide are driven directly to your website.
Location
SEO for plastic surgeons allows your location to be optimized so that your practice’s website will show up during searches of potential clients who are local to you. SEO for plastic surgeons is a marketing strategy that will allow you to show up at the top of a search for people searching in your area.
Location is key in the results that appear in a potential client’s web search. With the right SEO for plastic surgeons, your website will appear in searches before your local competitors’. We want your site to be competitive both locally and nationally, and to do this, we need to optimize SEO for your specific location.
Speed
Did you know that websites that load faster tend to rank higher in web searches? This is another key element in SEO for plastic surgeons. We want to help you make sure that your site is optimized so that your potential demographic is finding your site first. Determining how fast a site can load and what barriers are in the way that could be slowing your website down can improve your overall strategy.
Bounce Rate
Improving your website’s bounce rate is another key element. A bounce rate is when a potential client visits your website and then navigates off to another site after only viewing one page.
Websites that have lower bounce rates will rank higher in searches. Determining how to lower your bounce rate is a big part of defining your SEO strategy. We can help you understand why people are leaving your site and what you need to do to improve your site to keep people on there longer.
There are two big pieces to this:
Ensure Your Website Works on All Devices
To keep your bounce rate low, we need to ensure your site works on all devices. If your website is not easy to navigate on a smart-phone, you run the risk of users clicking off your website too early. Your website needs to work seamlessly on all platforms so that potential clients, regardless of what device they are searching on, can reach your website and remain there for as long as possible.
Content is Important
One way to achieve a lower bounce rate is to improve your website’s content. Content that is meaningful and relevant is crucial. By having more appropriate content on your website, potential clients are more likely to stay and read through the information you have provided.
Content needs to be professional and written to the industry standard. Having great content will keep potential clients on your website longer and keep them clicking through more pages.
The longer your potential client stays on your website, the more your marketing strategy is working. It also means that your practice’s website will achieve a higher ranking in search results. It’s a win-win!
Social Media
Don’t forget about social media. Social media plays a role in driving potential clients to your practice’s website. The more social media outlets you use, the more targeted traffic you can drive to your website.
Organic Search vs. Paid Search
SEO for plastic surgeons needs to take into account the different types of searches available. Crystal Clear Digital Marketing understands the dynamics of these searches and knows how to make both work in your favor.
Paid searches are when a company pays a search engine to display their website near the top. Your website can be at the top of the list as long as you have ad time. Organic searches happen because your website has been optimized to take advantage of the way search engines work. Once your website demonstrates all the key elements needed to have successful SEO for plastic surgeons, then your website will have traffic organically driven from search results.
Be Patient
SEO for plastic surgeons takes time, but it is worth it when you consider that most people retrieve their information and conduct their research online. Ensuring that your practice is getting your target demographic to your website is worth the time and work that it takes.
This process will not happen overnight. You will need to be patient. To achieve the organic searches you want, and to drive that traffic to your website, will take time, but we are here to help you along the way and ensure that you have the right content, keywords, speed and overall optimization it takes to be successful.
You will know each month how your SEO for plastic surgeons is working. We send our clients monthly reports that include analytics to demonstrate the success of your strategy. Our digital marketing specialists work with you every step along the way to make sure that your website is performing at its best.
Let Us Help
Crystal Clear Digital Marketing has hundreds of satisfied and successful clients. We know what it takes to develop and implement successful SEO for plastic surgeons and other medical professionals, and we know how to strengthen your online presence. Let us help you make the most of your website by developing a marketing strategy that will drive the right target demographic to your website and boost your rankings. You are warmly invited to contact us today to find out how we can help you!
