When we think of booking medical appointments for ourselves, we tend to think of phoning up our local clinic or surgery. This is the most traditional means of getting in touch with medical professionals. But as time goes by and technology continues to improve, we are finding ourselves able to access various tools that streamline and improve our day-to-day activities. Nowadays, fewer people are using the phone to communicate with one another. We email, we text, we use online messaging systems. It’s not all too surprising that people are looking to book appointments using their smartphones, tablets, laptops, and desktop computers too! Several fields are catering to this demand and making online bookings a reality. You can find yourself booking hairdressing appointments, beauty treatments, or even tables in restaurants online. There’s no reason this can’t spread to the field of medical appointments. Many companies have specialist booking pages on their sites, but this isn’t the only option. You can take appointments via Facebook and Instagram too! Let’s take a moment to look at this possibility.
Why Facebook and Instagram?
Facebook and Instagram can easily come across as personal apps and websites that are largely recreational. But they’re an invaluable business tool. The average person can spend hours scrolling through these websites and apps, so by making your services available in this space, you automatically appeal to a vast audience. Most people today have a Facebook or Instagram profile, so it also means they can get in touch without the hassle of making new profiles and accounts to contact you.
The Work is Already Done
Perhaps the best part of deciding to implement appointment booking via Facebook and Instagram into the scheme of your medical practice is that these platforms have already done the hard work for you. You needn’t bring in a web developer to create the software necessary to do this. Both Facebook and Instagram have decided to honor small business week by implementing the necessary software into their apps for businesses to be able to take bookings through their platforms.
Another plus? People looking to book appointments are bound to follow your page. This means an increased follower account on your medical practice’s page, which means you have reach to more people. You can advertise treatments, your clinic, and whatever else you might like through posts on your feed, creating space for what is essentially free advertising. The more people who follow you, the more people who are likely to see your clinic or practice and sign up. It’s a win-win situation!
While you may feel relatively set in your ways when it comes to booking appointments over the phone, it’s important that you ensure your business moves with the times. By offering customers and potential customers the option of booking through Facebook and Instagram, you make your practice more accessible and are likely to expand your client base – all free of charge! What’s not to love? Get started by contacting us today at Crystal Clear Digital Marketing so that you can speak with a professional and learn more information!