In a recent article by David Shaywitz, he describes 4 reasons why physicians are concerned about the increase in popularity of social media and online search. The information used in the article was gathered from a group of physicians attending a breakout session during a medical conference. After reading these concerns it occurred to me, […]
Modern medical practices serving social patients within the current healthcare system continue to seek new ways to improve the balance between efficiency, wellness and patient satisfaction. Obviously there are many contributing factors and these factors vary by the type of care/ specialty provided. That said, there are factors that remain constant across all practices, and […]
And it may not be what you think! I am confident all successful chiropractors would agree there is a direct link between quality care and new patient growth. The reason for this studies show is the number one source of new patient growth in the majority of practices remains word of mouth both from current […]
Are search engines desperate to remain relevant in this new world of “social search”? What may instinctively come across as a ridiculous thought, doesn’t really look so ridiculous after all. This has been a heavily weighed on topic in today’s world of search engine marketing. Marketers want to meet their audience, talk to their audience, […]
There a very few things in life I can imagine being more important than the quality of one’s health. After all when your health is negatively affected, every activity becomes that much more difficult. We also have become more aware of the relationship between eating and living well and our physical health. Therefore I am […]
There is a little doubt what we considered marketing has dramatically changed since the advent of the internet. Traditional forms of marketing; print media, TV, billboard while still having a big place in ad budgets have been losing ground to digital advertising. By 2016 digital marketing will overtake TV in advertising spending, and will consume […]
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