On this day in history, April 14, 1860, the first pony express rider arrived in San Francisco and made communication history. Later that year, the riders made history again, when they brought news of Abraham Lincoln’s election to the West Coast only seven days and 17 hours after the East Coast papers had published the […]
“To build a better world sometimes means tearing the old world down.” I borrowed these words from Captain America: The Winter Soldier, which opened this past weekend. But the line could just as easily apply to the world of digital marketing, especially in the health care arena. Once upon a time, a health care practice […]
We at Crystal Clear DM take pride in being on the cutting edge of digital marketing practices, but we also have deep roots – and memories – from the early days of the World Wide Web. Almost exactly twenty years ago today, PC Magazine reported on a controversial new bill in congress that would have […]
Many fans of AMC’s The Walking Dead are eagerly awaiting the season finale this coming Sunday. But while normal fans are looking forward to the gory zombie kills and the resolution of some major story arcs, I find my mind returning to the very first episode . . . Why? Because it reminds me of […]
As you probably DON’T know, March is National Nutrition Month, according to the Academy of Nutrition and Dietetics. It’s a great time to remind your patients to evaluate their diets. It’s also a great time for YOU to evaluate the digital fare your practice is offering for patient consumption, especially in the brave new world of social patients. […]
Imagine how a patient or client would feel if, during an appointment, you didn’t bother to greet them, didn’t ask them about their problem or concern, and didn’t even try to pronounce their name correctly. Instead, you lunged right for the body part you thought was the problem. What’s more, you did all of the […]
If there’s a lesson to be learned from the HBO series A Game of Thrones, it’s that things fall apart when the family gets split up and can’t adequately communicate. Kind of like most digital marketing systems . . . but I digress. Consider the poor Starks. After Eddard’s brutal execution, his wife and children […]
By now you understand that digital marketing SYSTEMS are the must-have solution for finding, serving and keeping SOCIAL PATIENTS, more profitably and more effectively. But now I’m sure you have another critical question: Why Crystal Clear? Our answer: Because we are uniquely situated to build and manage a digital SYSTEM for SOCIAL PATIENTS that will […]
In my last blog, you may have noticed my habit of capitalizing the word SYSTEMS. I don’t usually like to write in caps as if I am shouting, but in this case – I kind of am. So let me repeat a message I can’t say loud enough, with one added tweak: Digital marketing SYSTEMS […]
What’s the single most important lesson health care practices can learn from Apple? The business that makes it to market first will usually win the hearts and minds of customers. Consider this: 300,000 IPads were sold on the very first day they became available By 2010, Apple had grabbed 75 percent of the tablet market […]
