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The medical industry is no stranger to marketing. Advertising expenses in health services alone accounted for nearly $2.89B in 2016. However, what is the best approach for cosmetic surgery marketing? Because of the differences inherent in cosmetic surgery, which is generally elective and often performed in smaller practices, you need a different strategy.   What […]

At this point in time, you should be aware that the internet has changed how people search for goods and services, as well as how they look for information. Every month, more than four million people search online for doctors in their local area. If you’re hoping to convert these people from searchers into patients, […]

What’s the best approach to marketing for doctors? All too often in the medical field, marketing is little more than an afterthought for the thousands of private practices in the US. After all, sick people aren’t too picky about who treats them, so the common wisdom goes. In reality, your marketing strategy can make a […]

Is dentist internet marketing all that different from that of any other business? While you will use the same tools as everyone else, how you utilize them is very important. That’s where Customer Relationship Marketing comes in. Today we’re going to examine how this marketing strategy can take your dentist internet marketing to new heights. […]

Search Engine Optimization, or SEO, is a crucial component in any successful online marketing strategy. SEO for plastic surgeons doesn’t differ all that much from standard SEO, but there are some unique factors to consider in your line of business. Today we’re going to examine how you can maximize your potential using SEO. SEO In […]