As a doctor, dentist or medical practitioner, your day revolves around your patients. You have consultations, and appointments and follow-ups booked solid from the time you walk into your practice until the time you leave, and you still have to make time to eat in between it all.
With a schedule that already seems impossible some days, developing a lucrative email marketing campaign is probably something you have never realistically considered. If you’ve done your homework, you already know that major percentages of patient engagement metrics come from email marketing. Creating customized, targeted email campaigns would be a great way to get yourself out there, but where do you begin?
You begin with a phone call to Crystal Clear and leave the rest to us. We are your practice’s solution in a social world, and we do it all: websites designed to your specifications, customized content pages that are guaranteed to be 100 percent original, social media planning and strategizing, and effective email marketing.
At Crystal Clear, what we do for your practice can be described in three words – find, serve and keep. They are small words, but your practice cannot be successful without them. We help you find, serve and keep patients, and email marketing is crucial in the finding process.
While social media and Search Engine Optimization (SEO) also play key roles in finding potential patients, email marketing has a lot to say:
- This marketing tactic gives you the opportunity to advertise new techniques, procedures and specials to the Social Patient while also reaching out to previous or “dormant” patients with follow-up opportunities
- With Crystal Clear’s “blended strategy,” you can reach out to future patients while still engaging with existing patients
- Patient communications such as education-based information and newsletter marketing become automated, saving you time and resources.
- Email marketing allows us to assess factors such as how many emails were opened and forwarded, click through rates, and how many conversions led to either email or phone consultations.
An automated, hands-off process that reaches existing and future patients that helps establish your online presence while saving you money and, most importantly, time. Are you convinced?
If not, let’s go back to our three words of the day – find, serve, and keep. All successful businesses need all of these words all the time to survive. Without find, you cannot have serve or keep, and the entire system breaks down.
When you invest in email marketing along with social media and SEO optimization, you find, and only then can you begin to serve and keep effectively. After these three words come three more – better, faster, and stronger, to describe your overall patient reach.
Your patients need you to continue revolving your days around them; let all of us here at Crystal Clear show them the way to your office with targeted email marketing.
It’s always a great day at Crystal Clear, and we can make it one for you and your practice too. Contact us today to find out more. We’d love to hear from you!
