Digital Marketing for Doctors can be an elusive and sometimes frustrating subject.
In this blog we want to help clarify what the best doctors are doing with their digital marketing efforts.
Recently, Crystal Clear Digital Marketing has had the privilege of attending many various conventions and have been honored to meet many amazing doctors from all over the country. We had the chance to spend time with them and really get a great feel for these amazing men and women who are so passionately committed to helping people feel better, look better and live a higher quality of life.
It is always interesting to me to work a booth at one of these conventions because it is when you are face-to-face with someone that you can really get a good feel if your message is getting through and being heard properly. Having been doing digital marketing for more than 16 years and now focusing on digital marketing for doctors exclusively, I have heard just about every possible thought from small business owners on their feelings about digital marketing and having a website for their medical practice or business.
In many cases, they have done very little with the internet and in other cases they have spent many hours and dollars only to have none or very little effect. I truly believe that this stems from not really understanding what digital marketing is really all about.
At Crystal Clear we focus on building medical practice websites that we call Virtual Medical Offices. These websites have only 3 purposes.
- To generate a phone call
- To generate an email
- To educate future and existing patients on what the practice offers
Now when you read this you might be saying to yourself, but I already have a website and we try to do the same 3 things. Alas, the website is only the first piece in a very detailed and elaborate set of activities that every small business
must execute. As a matter of fact, the only way to get real measurable results is to have a complete digital marketing system that is firing on all cylinders at all times! This includes but is not limited to:
- A responsive website that works on all devices
- An effective and efficient strategy for Search Engine Optimization
- Thousands of social media posts per year, along as many social media channels as possible
- At least 96 onsite and offsite blogs per year
- At least 25 email touches per year
- A strategy for monthly and/or quarterly specials offers, events, etc
- High-end videos on each and every offering of the practice
- A CRM Tool that automates communication, education and marketing to your patients and prospects
The most important part of the above strategy is that each piece needs to operate in complete synchronization with the others. If one piece is out of synch then the whole strategy can fall apart!
This is most likely why you have been frustrated over the years with digital marketing. Many practices and small business have someone doing this, and another vendor or family member doing that and everything is uncoordinated and out of sync. This has to change! Give Crystal Clear Digital Marketing a call or email today, and finally get all your digital marketing needs covered. For the first time, you’ll be able to put your head on the pillow at night knowing that you have the right digital marketing strategy that is actually being done!
